Research
Sydney Sweeney's Novig Bet Should Worry Every Brand
Sydney Sweeney's Novig ad grew brand mentions ninefold, per Peak Metrics data, but new 5W research shows the personal cost landed on her, not on Novig.
Tag
ronn torossian — Tagged Articles
Careers
How to Write a Resume for Public Relations in 2026
PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
AI Visibility
The Citation Is the New Impression
Digiday just told the sell side to sell citation share. Publishers are packaging AI visibility into commercial products for advertisers — and 5W's Trade Press AI Index is one of the four rankings Axios anchored on. Here's the buy-side standard.
AI Visibility
5W Publishes The State of AI Search 2026 — The First Full-Year Annual on Citation Share Across the Five AI Engines
The 62-page annual report documents ten patterns across 15+ categories and 10,000+ buyer-intent prompts run against ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
PR Firms & Communications Agencies
5W AI Communications Moving Its Headquarters to Florida
5W AI Communications (5WPR) is relocating its headquarters to Florida. The firm already has 35 people on the ground across Miami and Tampa, with additional NY team relocating. Five GEO & PR Coordinator openings live now.
Industry Leaders
Communicating AI Technologies: The 2026 PR Playbook for AI Companies
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.
PR Firms & Communications Agencies
The 5W Reset: Why We Became the AI Communications Firm
Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.
AI Communications
Chris LaCivita: The Co-Manager of the Trump 2024 Presidential Operation
The long-time Republican independent-expenditure operator who co-managed the Trump 2024 campaign — one of the most-documented modern Republican presidential operations.
AI Communications
Ed Rollins: The Campaign Manager Who Delivered the 49-State Landslide
The Republican operator who managed the Reagan 1984 re-election — one of the largest electoral-college majorities in modern American political history.
Social Media
The CMO's Reddit Operating Manual
Most CMOs do not have a Reddit strategy. They have a Reddit problem. Eleven moves to build the citation moat — from assigning an owner to reporting Reddit performance directly to the CEO. The operating manual for the AI Communications era.