AI Visibility
How Microsoft, Nvidia, Stripe, and Tesla Win Reddit
Four tech brands. Four Reddit playbooks. How Microsoft, Nvidia, Stripe, and Tesla win — or lose — the AI citation layer that decides B2B and B2C tech buying.
Tag
ronn torossian
AI Visibility
The Reddit Operating Manual
Reddit is the most-cited consumer source in AI engines after Wikipedia. The full operating manual for brand communicators — by Ronn Torossian.
AI Communications
Nine of My Most Recent Predictions on the Dated Record. The Tenth Is AI Communications.
Twenty-five years of operator-level reads. Nine validated predictions on the dated public record — Bennett, Uber, Instagram, chatbots before ChatGPT, the Jenner girls. The tenth call: AI Communications, GEO, and Citation Share. Three predictions that will land much faster.
PR, AI & Communications News
Ronn Torossian — Founder, 5W AI Communications | The Architects
Founder and chairman of 5W AI Communications. Publisher of Everything-PR. Author of two best-selling editions of For Immediate Release. Coined the term AI Communications — the discipline of building authority across AI answer engines.
Crisis Communications
Ryanair: Europe's Largest Airline
Ryanair built Europe's largest airline (206.5M passengers in 2025) by treating bad press as a marketing channel. EPR's canonical resource on Ryanair PR.
Crisis Communications
How to Build a Crisis Communications Plan: The Complete 2026 Playbook
A crisis communications plan is a pre-built operating document defining how an organization responds when an event threatens reputation. The four components, the build sequence, the cost.
AI Communications
E-E-A-T to GEO: What the SEO Trust Framework Becomes Inside the AI Engines
Google's E-E-A-T framework didn't die — it got re-weighted by the AI engines. Here is how Experience, Expertise, Authoritativeness, and Trustworthiness translate into Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
Gambling
ChatGPT Is Becoming the Front Page of Sports Betting
AI engines now decide which sportsbooks get named when buyers ask. Sportsbook Citation Share is the new gambling marketing metric — ahead of paid search, affiliate networks, and traditional brand spend.
Luxury
Luxury Reputation Became Measurable. Here's the Metric.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.