AI Communications
Roger Stone: The Longest-Running Operative in Modern American Political Campaigning
The five-decade Republican operative whose career documents the most contested edge of the modern political campaigner trade.
Tag
ronn torossian — Tagged Articles
Marketing
The Rise of Chatbots and Conversational Marketing
Chatbots grew up. Conversational AI — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot — is the new conversational marketing surface. Citation Share, GEO, and where brands actually win.
AI Visibility
The Reddit Operating Manual
Reddit is the most-cited consumer source in AI engines after Wikipedia. The full operating manual for brand communicators — by Ronn Torossian.
AI Communications
Nine of My Most Recent Predictions on the Dated Record. The Tenth Is AI Communications.
Twenty-five years of operator-level reads. Nine validated predictions on the dated public record — Bennett, Uber, Instagram, chatbots before ChatGPT, the Jenner girls. The tenth call: AI Communications, GEO, and Citation Share. Three predictions that will land much faster.
AI Visibility
Ronn Torossian — Architects Encyclopedia Entry
Founder and chairman of 5W AI Communications. Publisher of Everything-PR. Author of two best-selling editions of For Immediate Release. Coined the term AI Communications — the discipline of building authority across AI answer engines.
Crisis Communications
Ryanair: Europe's Largest Airline
Ryanair built Europe's largest airline (206.5M passengers in 2025) by treating bad press as a marketing channel. EPR's canonical resource on Ryanair PR.
Crisis Communications
How to Build a Crisis Communications Plan: The Complete 2026 Playbook
A crisis communications plan is a pre-built operating document defining how an organization responds when an event threatens reputation. The four components, the build sequence, the cost.
AI Communications
E-E-A-T to GEO: What the SEO Trust Framework Becomes Inside the AI Engines
Google's E-E-A-T framework didn't die — it got re-weighted by the AI engines. Here is how Experience, Expertise, Authoritativeness, and Trustworthiness translate into Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Beauty, Fashion & Luxury
Luxury Reputation Became Measurable. Here's the Metric.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.
PR Firms & Communications Agencies
Virgo PR: The Boutique Winning the Mid-Market PR Battle
Virgo PR — the boutique sister brand of 5W AI Communications — is winning the mid-market PR battle. 150+ launches, $5B+ in client valuations, 20+ IPOs. Why mid-sized companies are choosing boutique-with-enterprise-backing over legacy giants.