Cost-Effective Promotional Strategies for New Businesses

2021-08-30 by Ronn Torossian
12 promotional strategies to increase your sales

There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn’t always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure to a number of different businesses. Although this can sometimes feel like fighting a losing battle for companies that are starting right now, there are still a variety of ways for businesses to market themselves through their consumers, even for free.

Email data

One of the ways that companies can utilize your marketing strategies to promote themselves is to utilize a method of capturing the email data from the company’s website visitors. This is easily achieved by integrating a sign-up option for a company’s email newsletter, and then the company can start building a database of its consumer data. This information can then be used for a variety of different marketing and promotional efforts, from creating custom audiences for advertising campaigns to targeted email marketing efforts.

Email marketing campaigns

Once the company has the necessary data about its consumers, it’s time to start utilizing it in an effective manner. One of the ways that companies can do this is by setting up an account with an email distribution platform and start distributing emails to those consumers. Generally, companies should avoid being too promotional in their email campaigns, and try to provide something that’s genuinely useful to the people that will be receiving those emails. Additionally, while the email should be sent out regularly, they should never appear to spam the subscribers, otherwise, those people will either mark the emails as spam or simply unsubscribe from the newsletter.

Video marketing efforts

In the last few years, more and more consumers have turned to video content compared to any other type of content. This means companies should start utilizing video marketing campaigns as soon as possible and start engaging their consumers. There’s no need to create highly produced content for videos, even a simple tutorial will do wonders. This type of content is also highly marketable and shareable, which means the company can distribute it on social media platforms, on its own website, and even in email newsletters.

User-generated content

A great way for companies to engage with their audience and promote themselves is through user-generated content. This is content that has been created and cheered by fans of a business. It happens when consumers are so happy we’re supportive of a company, that they decide to take it upon themselves to either share their experiences or the product safe purchased with their social circle, usually on social media platforms.

This type of content can occur naturally, however, companies can also encourage it from their audiences. One way to do this is to highlight some of the best user-generated posts each week on social media platforms or create giveaways and contests which will generate plenty of content from their consumers themselves.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities