A social media strategy facelift for 2026 — eight moves with named B-tier (Mercury, Ramp, Linear, Gong, Mejuri, Olipop, Magic Spoon, Athletic Brewing, Erewhon) and C-tier (Resend, PostHog, Plain, Arc, Topicals, Tower 28, Saie, Crown Affair, Vacation Inc.) brand examples.
Is Cause Marketing A Good Approach for Your Business?.
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
Tone in marketing changed audiences. The 2019 audience was a human reader. The 2026 audience is also a machine — the AI engine that extracts, summarizes, and propagates brand voice across the buyer's research. Inconsistent tone produces inconsistent retrieval. Consistent tone compounds.
Social media gave customer service its first always-on channel. The disciplines, the response-time expectations, and the platform mechanics that determine whether the channel helps or burns brands.
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots.
Over the past several years, it's become chic in the industry to dump on SXSW.
It's been decades since tennis sensation Boris Becker made international headlines.
PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
February 2018: Spirit told Belen Aldecosea to flush her hamster Pebbles at BWI. A case study in how viral animal-welfare moments collide with airline service-failure communications.