Insights & Strategy
How to Write a Resume for Public Relations
Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry.
Tag
ronn torossian
Crisis Communications
Spirit Airlines and the Hamster Incident: A Case Study in Airline Crisis Communications
In February 2018, Spirit Airlines told a passenger she could not bring her pet hamster on a flight — and what happened next became one of the strangest customer-service crises in modern airline history. The communications failure pattern, the regulatory shift, and what it teaches in 2026.
Insights & Strategy
NFL Gets Ratings Boost From Playoffs
Despite Sunday Night Football being, yet again, the top program on TV, the NFL has not had the best year for TV ratings.
Insights & Strategy
10 Great Political World Communicators
Here are ten great world commentators in no particular order:.
PR Firms & Communications Agencies
Inside 5W AI Communications: The 2026 Reset
5W AI Communications — the AI Communications Firm. Founded 2003 by Ronn Torossian. Public relations, digital marketing, GEO, and proprietary AI visibility research, integrated as one operating system. Citation Share is the new KPI. The 2026 reset.
Editorial
How Fox Won the Trump Sweepstakes
The 2016 Trump-Fox alignment broke every modern convention about candidate-network distance. Selectivity as leverage. The phone-in format. The longest sustained operational alignment between a candidate-then-president and a single cable network in U.S. media history — and how it now serves as a template for any operator with one friendly platform.
PR News
Olympic PR Troubles: How Rio and NBC Could Benefit from a More Focused PR Campaign
Now the 2016 Summer Olympics are officially over, let's take a look at some of the memorable moments, both the blunders and the glories.
PR News
FOUR STAGES TO REDEMPTION
Athlete PR crisis recovery is a four-stage discipline — containment, accountability, narrative reset, sustained operational substance. The 2026 reference cases: Johnny Manziel's Netflix reframe, Cam Newton's broadcasting pivot, Lance Armstrong's parallel media architecture, Tiger Woods's tournament-by-tournament rebuild.
PR Firms & Communications Agencies
Why PR Agency Leaders Keep Writing Books
Edelman, Burson, Golin, Cook, Torossian, Sitrick, Dilenschneider — why the founders of major PR agencies keep writing books. The business mechanics.
Public Relations
50 Public Relations Books That Influenced the Industry
A structured reference of 50 books that shaped modern public relations — crisis, media relations, corporate comms, IR, politics, reputation, digital, and AI Communications.