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Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.
Crisis Communications

Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.

A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.

EPR Editorial Team ·
How PR Teams Use Reddit: The Complete 2026 Guide
Social Media

How PR Teams Use Reddit: The Complete 2026 Guide

Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.

EPR Editorial Team ·
The Condé Nast Doctrine: A Visionary Media CEO Names the End of the Referral Economy
Entertainment & Media

The Condé Nast Doctrine: A Visionary Media CEO Names the End of the Referral Economy

Condé Nast CEO Roger Lynch has proactively repositioned his company for a future without substantial search traffic, coining the "Condé Nast Doctrine." This visionary move addresses the structural shift away from the referral economy, impacting publishers and all industries relying on digital discovery. Learn about the decline of search referrals, the rise of retrieval-mediated systems, and the new metric of Citation Share.

EPR Editorial Team ·
680M AI Citations. PR Lists Are Wrong.
AI Communications

680M AI Citations. PR Lists Are Wrong.

A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.

EPR Editorial Team ·
The First Sales Call Now Happens Inside ChatGPT — and Most Tech Companies Are Losing It
Technology

The First Sales Call Now Happens Inside ChatGPT — and Most Tech Companies Are Losing It

The first meaningful interaction with potential buyers now happens inside AI platforms like ChatGPT. Tech companies must adapt their strategies to prioritize AI engine visibility, as buyers are researching and forming impressions there before ever reaching a company's website. This shift compresses the sales funnel and requires a new approach to PR, SEO, and content marketing to ensure accurate and prominent AI citations.

Kyle Porter ·