Social Media
How to File a Wikipedia Edit Request
The procedural walkthrough for brands and agencies — COI disclosure wording, the Edit Request template, Articles for Creation, and what to do when an edit gets reverted.
Tag
strategy — Tagged Articles
PR Firms & Communications Agencies
The Trump PR Vendor Landscape, 2015–2026: A Decade of Who Held the Account
A retrospective on the public-relations firms that serviced the Trump Organization and its properties across the most-covered decade in American commercial communications. Who took the work, who kept it, and what it took to service a client the rest of the industry publicly walked away from.
Technology
Crafting a PR Campaign for a Startup Company
There are many important facets to a successful public relations campaigns for startup companies.
Travel
Canada Tourism: Destination Canada and the National Marketing Program
Destination Canada operates one of the most strategically sophisticated tourism programs in the world. The destination footprint, the international source-market strategy, the cities as distinct tourism brands, and the provincial DMO infrastructure.
Entertainment & Media
Sophie, Duchess of Edinburgh: PR Scandal to Reputation Repair
From the 2001 Fake Sheikh tape to her 2023 elevation as Duchess of Edinburgh, Sophie's 22-year reputation arc is the textbook long-horizon repair case.
Entertainment & Media
Cultural Counsel and Adam Abdalla: The Profile of a Modern Arts Communications Firm
Cultural Counsel — founded by Adam Abdalla in 2015 — is one of the most-cited specialist PR firms in the global art world. Bronx Museum, Creative Time, NADA, PAMM, UTA Fine Arts. The profile, the discipline, and why arts PR operates on rules that do not generalize from any other category.
Food & Beverage
Nine Alcohol PR Campaigns That Still Get Cited Ten Years Later
Everyone's favorite social lubricant and party juice.
Technology
How Uber Uses Big Data to Run the Largest Real-Time Marketplace in Mobility
Surge pricing, ETA prediction, marketplace balancing, fraud detection — the seven big data systems Uber runs to keep the world's largest ride-hailing platform live across 70 countries and 10,000+ cities.
Technology
Why Airline Customer Service Got Worse — and Who's Fixing It
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
Careers
Professionalism in PR 2026: What Senior Practitioners Actually Do
The professional PR standard in 2026 runs on AI Communications fluency, Citation Share literacy, named-research production, and the senior practitioner discipline. What separates the operator class from the rest.