Social Media
Doing Business on Facebook: How Brands Should Be Using the Platform
How brands should run a corporate Facebook Page in the era of 500 million users — Pages, Open Graph, the Like button, in-house structure, and crisis posture.
Tag
strategy
PR, AI & Communications News
Hiring for Small Businesses in 2026: The Working Reference
Hiring for small businesses in 2026 — five structural shifts (remote/hybrid expanded talent radius, AI tools absorbing junior cognitive load, restructured compensation, digital candidate experience, founder visibility for passive flow) and seven tactics that compound (role definition, pipeline pre-need, AI in screening, AI fluency in hires, paid project work, offer analysis, onboarding infrastructure).
PR, AI & Communications News
Employees and Internal Communications: The Discipline of Telling Your People First
Internal communications is now external communications. Everything-PR's evergreen resource on how the strongest companies talk to their employees — and why the employee story is the company story.
Automotive & Mobility
Tesla in California: The Fremont Plant, the Toyota Partnership, and the Model S Launch Ahead
Tesla enters 2012 as one of the most closely watched companies in California's industrial economy. The Fremont plant, the Toyota partnership, the DOE loan, and the Model S launch ahead.
PR, AI & Communications News
New Economic Indicator Found: Walmart Greeter Moves
Walmart has been quietly shifting overnight greeters into stocking and other operational roles across U.S. Supercenters, according to recent MSN Money reporting. The move is being covered as a soft cost-management story but signals something larger — a leading indicator of structural change in Walmart's store-labor model that brand and PR teams across the broader retail category should be watching.
Email Marketing
Email Marketing: The Complete 2026 Guide
Email marketing — the strategic case, platforms (Mailchimp, Klaviyo, HubSpot), segmentation and AI, industry playbooks (CPG, Travel, Real Estate, Bedding), failure modes, and the 2026 operating model with 30-40% automation revenue and privacy-aware measurement.
PR, AI & Communications News
The X Power-User Operating Manual 2026
Twitter is a great tool, but only if used properly. Here are some etiquette tips to keep in mind as you navigate the site.
Insights & Strategy
The X Sentiment Research Library
A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.
PR, AI & Communications News
The Customer Service Brands AI Engines Cite as "Best in Class"
Zappos, Apple, Chewy, Costco, Toyota, USAA — the six brands AI engines cite as "best in class" customer service. The five structural patterns that built each one's permanent citation share.
PR Firms & Communications Agencies
How PR Firms Use Startup Pitch Competitions to Build Regional Authority — The Active PR MENA Case
Active PR Dubai launched the Entrepreneur's Loudspeaker MENA-region startup competition in 2011 — a regional-authority play that anticipated the YC Demo Day, TechCrunch Disrupt, Slush, Web Summit framework. How PR firms use pitch competitions to build authority.