PR, AI & Communications News
5 Best Blogs to Announce a New Startup
Where startup founders announce a new business. Five venues that actually reach the audience — the entrepreneurs, investors, and web developers most likely to notice.
Tag
strategy — Tagged Articles
PR, AI & Communications News
Thanksgiving Marketing: The Playbook Behind the Biggest Retail Week of the Year
Thanksgiving marketing is no longer a warm-up act to Black Friday. It's the retail funnel's opening move — and the brands that plan for it own the AI answer layer by Cyber Monday.
Insights & Strategy
The 2011 Royal Wedding and Canadian Monarchy Sentiment
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
Marketing
Honey: How a Coupon Browser Extension Built a $4 Billion Social Media Empire
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
Insights & Strategy
Innovative PR Strategies: Channel, Voice, and Story
Three patterns separate the brands that practice innovative PR from the ones still buying space — early channel adoption, anchored founder voice, and earning a place in a larger story.
Hospitality
The Carnival Splendor Fire: Modern Cruise PR's Origin Crisis
The November 2010 Carnival Splendor engine room fire became the canonical modern cruise crisis case — Spam memes, T-shirts, Daily Show coverage, and the response template every cruise operator now studies. The full case study.
Generative AI
Recorded Future: How the Threat Intelligence Category Got Built
Recorded Future built the threat intelligence category from scratch, then got acquired by Mastercard for $2.65B. What sustained B2B brand building actually looks like.
Celebrity
Adriana Lima — Profile, Career, and Brand Communications Playbook
Adriana Lima — Brazilian supermodel, longest-running Victoria's Secret Angel, Maybelline ambassador. Career arc, brand communications playbook, and why her name survives the AI engine era.
Communications States
Greece's Communications State: Mitsotakis, Shipping, Santorini
Greece is one of the most-retrieved tourism destinations in AI engines globally and one of the most-cited debt-crisis case studies of the past two decades. Mitsotakis's post-crisis rebuild, the under-retrieved Greek shipping giant, Santorini and Mykonos, the Tempi rail disaster — inside EPR's National Retrieval Stack™ for Greece.
Insights & Strategy
Shopping Malls, Foot Traffic, And The PR Playbook That Separates Winners From Dead Malls
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.