On April 1, 2010, Google renamed itself "Topeka" after Topeka's mayor renamed his city "Google" during the Google Fiber city-selection competition. A reciprocal PR stunt still cited fifteen years later.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
FINRA is the largest independent regulator of U.S. broker-dealers — overseeing 3,300+ firms, 620,000+ registered representatives, the BrokerCheck public database (1.2M brokers, 80-90M searches/year), the largest securities arbitration system in the world, and the FINRA Investor Education Foundation. The canonical FINRA entry on Everything-PR.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection, and the 2026 Burson sale process.
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Toyota's 2009–2011 unintended-acceleration recall produced the most consequential recall communications restructuring in modern automotive history. The operational discipline that emerged — six structural reforms, sustained CEO accountability, NHTSA disclosure velocity, supplier-tier engagement — still defines automotive crisis response strategy in 2026.
Ford reported its first annual profit since 2005 in late January 2010 — $2.7 billion. Two weeks later, it's the only Detroit automaker to have avoided the federal bailout. The One Ford operating architecture, the Thursday BPR discipline, and the Fiesta Movement global asset pool produced the result. The collective-intelligence case every communications leader should be reading.
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
