Crisis Communications
Deepfake Defense: How Comms Teams Should Prepare Now
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Tag
Synthetic Media
Crisis Communications
Synthetic Media in the Crisis Era: The New Defensive Playbook
Deepfakes, cloned voices, fabricated evidence. Crisis communications now has to defend against synthetic attacks that didn't exist three years ago. The playbook is new and most firms haven't written it. Speed of verification is itself the response strategy.
Crisis Communications
Voices and Faces: The Deepfake Era the Pope Just Named
The Vatican has named the deepfake era. Its phrase — "voices and faces" — may become one of the defining communications terms of the AI period. A working tool for crisis communications teams.
Higher Education Communications
Synthetic Media and the New Reputation Threat Facing Universities
A deepfake video of your university president announcing the closure of a department.
Insights & Strategy
Using AI Generated Images in PR
AI is playing a growing role in PR and marketing, with AI-generated images being one such area.
Reputation Management
Identifying Ethical Issues Within a Business
Every business has ethical issues to manage — discrimination, workplace safety, accounting integrity, governance, customer privacy, supply-chain conduct. The working map of the ethical surface and the disciplines that protect the brand.
PR, AI & Communications News
The 2011 'Slavery: The Game' Hoax and the 2026 Deepfake Brand-Attack Era
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.