Tag

Target

JCPenney: One of the Most Expensive Rebranding Failures in Retail History

Ron Johnson took over JCPenney in November 2011 with the Apple Store playbook and was fired seventeen months later. Sales fell 25%. The brand lost $4.3 billion in revenue in a single year. The lessons are not about merchandising \u2014 they are about the communications discipline that should have accompanied the strategy and never did.

EPR Editorial Team · Jun 3, 2026

Reputation Management

Target Mistook Marketing for Law

Target's roughly half-billion-dollar revenue miss was not a DEI problem. It was a governance failure communicated publicly in the worst possible way — and the company is still paying for the communication, not just the decision.

Brian G. Klein · May 29, 2026

Insights & Strategy

Public Relations Wars: Walmart versus Target

Walmart vs Target: two different approaches to PR — reactive vs proactive, quantity vs quality. The gap in their public trust scores tells the story.

EPR Editorial Team · Dec 15, 2015