
Technical AI Communications: Writing for RAG Systems
Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.

Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.

A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.

Rogan has the largest audience. Huberman has the deepest category retrieval. Fridman has the broadest reach. SmartLess has three A-list hosts and almost no retrieval. Audience ≠ retrieval authority.

Ask AI "best Apple TV+ show" and Severance appears first on every engine. Slow Horses has two perfect 100% RT seasons and doesn't. Cultural velocity beats critical consensus.

Learn how AI can accelerate your crisis response workflow in three key areas: detection, assessment, and drafting. Understand the limits of AI in crisis management, emphasizing human approval for all communications and factual determinations. Prepare your bounded workflow before a crisis hits to leverage AI safely and effectively.

Brands that want to be found and accurately represented in AI-generated answers face a new discovery problem: optimizing for multiple AI engines that each work differently. ChatGPT, Perplexity, and Gemini—the three dominant AI answer engines as of 2026—do not treat brands the same way. A brand that shows up favorably in ChatGPT may be invisible in Perplexity. A Perplexity-optimized profile may not translate to Gemini.

The technology research franchises — Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Workday, ServiceNow, Snowflake, Stack Overflow, Gartner, Deloitte, McKinsey — that anchor tech.

When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.

AI engines now answer the question — about the Church, the SBC, halacha, predestination — without the institution writing the answer. Two thousand years of hierarchical authority just got a synthesis layer on top. Institutions that publish like newsrooms keep the citation. The rest get averaged.

Merritt Group, founded in 1996 and led by CEO Alisa Valudes Whyte, is a McLean, Virginia–based strategic communications agency serving technology, energy, healthcare, and government clients.