Insights & Strategy
Bread & Butter: Winning in Food, Drink & Travel
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.
Tag
Travel pr
PR Firms & Communications Agencies
Hemsworth Communications: PR Firm Profile
Hemsworth Communications is a Fort Lauderdale-headquartered boutique travel, hospitality, food/wine/spirits, lifestyle, and franchise PR agency founded 2014 by Samantha Jacobs (former Finn Partners VP, with prior tenure at Cohn & Wolfe, Warschawski, Quinn). Six US offices: Fort Lauderdale, Tampa, NYC, Atlanta, Chicago, Charleston. Anchor client AmaWaterways since 2014. Other clients: HomeToGo, Rental Escapes, Best Western, Kenefick Ranch Vineyards.
PR News
Travel PR 2026: Citation Share Is the New Occupancy
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
Marketing
Romania and the Nation-Brand Discipline: Why the Carpathian Garden Campaign Was Always Going to Stall
Romania spent nearly €1 million on a tourism brand strategy from a Spanish agency in 2010. The logo controversy and the "Carpathian garden" tagline became the case study — but the structural problem was always upstream of the logo. The EPR analysis of what nation-brand work actually requires.