Technology
Apple Ranks #3 on Engineered Virality
Apple ranks #3 in Engineered Virality: How Digital PR Campaigns Turn Audiences into Amplifiers, anchored by its "Shot on iPhone" user-generated content…
Tag
user generated content
Fintech
Chime Tops the Innovating Fintech Marketing Index
Chime ranks #1 in Innovating Fintech Marketing: Success Stories from Small Companies, an everything-pr.com analysis crediting its 'Banking Made Simple' UGC…
Public Relations
How PR Generates Word-of-Mouth Coverage
Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.
Marketing
Contest Marketing: How Doritos's Crash the Super Bowl Built the Canonical UGC Playbook
Doritos's "Crash the Super Bowl" is the canonical case in user-generated contest marketing at consumer scale. Ran annually 2007-2016. Consumer-created commercials aired during the Super Bowl. The high-stakes prize structure, open creative latitude, multi-year program continuity that made it the operating reference.
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The primer on Roblox as a marketing channel — 80M daily users, audience reach beyond kids, brand activations from Nike to Gucci to Walmart, and where the platform sits in the wider brand-communications stack.
Insights & Strategy
How LEGO Built Community-Led Social Media Marketing at Consumer Scale
LEGO is the canonical case in community-driven social media marketing at consumer scale. 70M+ combined followers, LEGO Ideas user-generated product platform, AFOL community, BrickLink marketplace, LEGO Masters TV franchise. The community produces the content. The brand amplifies it.
PR News
User-Generated Video Content: The Discipline That Now Anchors Modern Marketing
User-generated content has evolved from an emerging signal in 2010 to primary infrastructure for modern brand marketing — the sixteen-year evolution, the six-discipline modern playbook, and the integration with the AI Communications layer.