Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.
Doritos's Crash the Super Bowl (2007 to 2016) is the canonical contest marketing case. See the six structural elements every 2026 UGC contest needs today.
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
LEGO is the canonical case in community-driven social media marketing at consumer scale. 70M+ combined followers, LEGO Ideas user-generated product platform, AFOL community, BrickLink marketplace, LEGO Masters TV franchise. The community produces the content. The brand amplifies it.
