UNDP Issues Media production services RFP
Background:
UNDP’s SARL (Strengthening Accountability and Rule of Law) Project is helping to strengthen institutional frameworks and capacities for good governance in Myanmar, building on initiatives of all three branches of government to promote transparency and accountability, while recognizing the prevalence of corruption, lack of parliamentary oversight, and low adherence to principles of administrative justice and rule of law. Concretely, SARL is supporting the Myanmar Anti-Corruption Commission (ACC) to lead a national effort to tackle corruption and to promote transparency and accountability. In November 2017, a new 12-member Anti-Corruption Commission (ACC) was appointed under the leadership of U Aung Kyi, reconfirming once again the importance and priority the Government of Myanmar is allocating to strengthening transparency and accountability in public institutions. The ACC’s ‘Strategic Action Plan’ highlights the importance of prevention as part of the Commission’s mandate. Under this prevention mandate, the ACC also seeks to increase awareness across all people in Myanmar on corruption and on the necessity to tackle this problem. To do so, UNDP will support the ACC in ruling out a nation-wide awareness-raising multimedia campaign with the following objectives: – Raise national awareness on corruption basics, the impact of corruption, how to react in situations of corruption, and on how to participate in the corruption prevention movement – Reach all segments of people in Myanmar, in all States and Regions – Leverage the impact of the media campaign through tailor-made content for specific audience groups, such as businesses, civil servants, and civil society – Support a public movement against corruption through an innovative and participatory social media campaign Following a competitive process, a media company has been engaged for overall delivery of the AC media campaign, and has developed a campaign strategy which has been approved by the ACC. The services of a media production company are now sought to produce the main media elements of the media campaign.
Scope of Work:
The assignment’s overall purpose is to produce TV and radio commercials, the campaign theme song and a monthly series of webisodes as the main elements of an integrated multimedia anti-corruption awareness raising campaign. Specifically, this consists of four main elements: i) TV commercials ii) Radio commercials 24 iii) Campaign theme song and shortened versions as radio jingles iv) Monthly webisodes for release on social media sites
- 1. Produce TV commercials (TVC) in Burmese, in line with the approved final campaign strategy, with the following specifics:
• Number of different commercials: 3
• Length of commercials:
o TVC 1 = 30 & 60 second versions. Issues based content, targeting Business and civil servants o TVC 2 = 30 seconds. ‘Call to Action’, targeting the general public
o TVC 3 = 15 seconds. ‘Call to Action’ and issues based content, targeting the general public.
• Target airing stations: MRTV-4, MRTV, DVB
• Broadcasting time: Prime time from 19.00 – 21.00
- 2. Produce Radio Commercials in Burmese language in line with the approved final campaign strategy, with the following specifics:
• Number of different commercials: 2
o RVC 1 = 30 & 60 second versions. ‘Call to Action’ and issues-based content
o RVC 2 = 30 seconds. Issues based content
• Target airing stations: Myanmar Athan FM, Padamyar FM, Mandalay FM, Shwe FM, Cherry FM, City FM
• Broadcasting time: throughout the day
- 3. Produce the campaign theme song and shorter versions for radio jingles, in line with the approved final campaign strategy, with the following specifics:
• 1 campaign theme song up to four minutes duration, developed with inspirational, upbeat, emotional mood.
• Music genre: pop or slow rock
• Chorus of song will be edited into radio jingles (30 and 15 seconds)
• Target airing stations: Myanmar Athan FM, Padamyar FM, Mandalay FM, Shwe FM, Cherry FM, City FM
• Broadcasting time: throughout the day
4. Produce a series of monthly webisodes, in line with the approved final campaign strategy,with the following specifics:
• Eight comic webisodes to be released at least once per month on Facebook, Instagram and You Tube, with a duration of two to three minutes each episode The title will be “Kyoke Toe Yone Mar Byar” (In our office) and will be modelled on the famous Myanmar comic cartoon “Yat Kywat Htal Mar Byar” (In Our Ward)
• The theme will be the corrupt behaviour of different characters in a typical office in Myanmar. Some characters are doing corruption by themselves, some are being corrupted by others.
Due Date:
28 April 2020 (12:00 PM, Yangon Time)
Address:
Agencies worth considering for this assignment include APCO Worldwide and Edelman PR.
