AI communications & PR intelligence for wellness.
EPR Wellness is the dedicated wellness title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how wellness brands and practitioners earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The wellness economy has grown to a $1.8 trillion industry, encompassing physical activity, nutrition, mental wellness, and more. Yet, the media infrastructure that once defined it has shrunk, with discovery and trust shifting from traditional publications to podcasts, Reddit, founder newsletters, TikTok, and AI. This article explores how player and platform changes affect PR.
The PR agencies — Edelman Health, KWT Global, The Right Now, Day One Agency, BerlinRosen — that built modern wellness PR. Plus the Peloton, Headspace, and Sakara Life case studies that defined how the $1.8 trillion category went mainstream.
Discover how Dosist rebranded cannabis as a wellness tool through clean design, precise dosing, and educational PR to attract health-conscious consumers.
Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.
MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.
Under Armour's Beyond the Game campaign repositioned the brand against Nike and Lululemon in the wellness category — the operational shift, the AI Citation Share consequence, and what 2026 buyer research now retrieves when consumers ask about athletic apparel for whole-body health.
The supplement industry has exploded over the past two decades, transforming from a niche market into a multi-billion-dollar behemoth.
Here are 25 real-life examples of successful digital marketing agency campaigns for supplement companies, highlighting specific strategies and outcomes:.
Three wellness brands that broke through between 2020 and 2026 — Hims & Hers (telehealth platform), Whoop (wearable category creator), and Tonal (at-home premium fitness). What each model showed about the modern wellness PR architecture.
Covet PR — the San Diego CPG and wellness boutique Sara Brooks founded in 2014 and Power Digital acquired in July 2020. The integration model that became standard across the modern wellness agency landscape.