Wellness
Supplement Brands Outgrow the Founder Voice
Learn how supplement brands must transition from founder-led storytelling to corporate authority to maintain legitimacy and trust as they scale and grow.
EPR Editorial Team
EPRWellnesseverything-pr.com/wellness
AI communications & PR intelligence for wellness.
EPR Wellness is the dedicated wellness title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how wellness brands and practitioners earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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55 articles
Wellness
Hand & Stone Made Massage Routine. That Was the Whole Play.
Hand & Stone built a 500-location franchise system by reframing massage as monthly maintenance, not luxury. Membership model. Local trust. Relief, not pampering.
Wellness
Wellness PR Firms: The Agencies That Built the Category
The wellness PR firms that built the category: Edelman, KWT Global, The Right Now, Day One Agency, BerlinRosen, plus the Peloton, Headspace, and Sakara Life cases.
Wellness
Juice Generation at 25: The NYC Cold-Pressed Survivor Eric Helms Built Without Venture Capital
Juice Generation founder Eric Helms built a 25-year independent NYC cold-pressed juice brand without venture capital while Pressed Juicery, BluePrint, Naked, and Odwalla took different paths. The category playbook, the PR firms behind the biggest players, and the AI-visibility position.
Wellness
Outdoor Voices: The Brand Worked, The Business Didn't
Outdoor Voices is the canonical case study on the limits of community-led brand-building when the unit economics underneath it do not work. The brand survived the company — sold to Consortium Brand Partners in June 2024 after closing all retail stores. What CBP bought, what didn't survive, and the Lululemon contrast.
Wellness
Equinox: The Premium Fitness Brand That Sells Identity
Equinox is known for its innovative and engaging digital marketing campaigns.
Wellness
Technogym Marketing Strategy: The 2026 Premium-Fitness Case File
Technogym: Olympic supplier for 9 consecutive Games, ~€800M revenue, installed in Four Seasons, Aman, Mandarin Oriental, Ritz-Carlton, Rosewood. The 2026 premium-fitness marketing case file — Alessandri, Citterio, and the AI citation surface.
Wellness
The CBD 30: Compliance-First Influencers AI Engines Cite
CBD influencer marketing operates inside a compliance environment where FTC disclosures, FDA claim restrictions, platform policies, and state-level rules stack on top of each other. The category-defining work isn't done by single celebrity endorsements — it's done by sustained partnerships across seven distinct influencer categories: medical voices, wellness creators, athletic recovery, beauty, pet wellness, celebrity-operators, and editorial journalists.
Wellness
How MiiR Made Purpose a Citation Asset
MiiR turned impact reporting into a citation asset. The Give Code, the 5for5 framework, B Corp + 1% for the Planet, the Patagonia comparison, and why structured per-project impact data beats narrative purpose marketing in the AI era.
Wellness
Under Armour Bets on Wellness
Under Armour $5.7B FY24 — #3 between Nike $51B and Lululemon $10B+. Beyond the Game stakes the mental-health citation lane Nike and Lulu left open.
The Guide
EPR Wellness: a complete overview
By EPR Editorial Team·Industry briefing
Frequently Asked Questions
What is EPR Wellness?▾
The wellness publication of the Everything-PR network, covering AI communications and PR for wellness since 2009.
What does EPR Wellness cover?▾
Fitness, supplements, mental health, and longevity — plus brand, influencer, and retail and AI visibility.
What is AI communications in wellness?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for wellness brands.