The cookie didn't die. The middle of the AdTech stack did.
AI scales social content production — and degrades brand voice. Volume ≠ relevance. Context blindness, optimization stagnation, the human element loss.
The 2026 directory of leading Denver and Colorado independent advertising agencies — Karsh Hagan, Cactus, Sukle, TDA_Boulder, COHN, The Integer Group, Vladimir Jones, and more. Distinct from the Denver PR and marketing directory.
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
Native advertising in 2026 is a $120B+ category — and the brands publishing inside NYT T Brand Studio, The Atlantic Re:think, BuzzFeed, Vox Creative, WSJ Custom Studios, and the major podcast and creator networks operate on a completely different stack than 2023 understood.
Five paid-media plays that moved companies from challenger to category leader — MasterClass, BetterHelp, Public.com, Babbel, Morning Brew — and what native advertising looks like in the AI era.
Spotify Wrapped. Cadbury Worldwide Hide. Burger King Stevenage. Coca-Cola Share a Coke. Amazon DPA. The campaigns that defined dynamic advertising — and where the discipline goes next.
Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.
Things marketers should know about Hulu's new ads.
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Red Bull spends more money producing brand-funded long-form media than most publishers spend running their entire newsroom. Two decades of native and brand-as-broadcaster discipline built one of the deepest brand moats in any consumer category.
Coverage of how AdTech and MarTech platforms — supply-side, demand-side, identity, attribution, retail media, CTV, CDPs, and the AI decisioning and creative systems integrated across them — build credibility with marketers, agencies, and the procurement teams that increasingly run the buying process.
AdTech and MarTech communications operates inside an industry whose buyers — CMOs, agency executives, brand marketers, procurement leads — evaluate platforms through technical due diligence, security review, and AI-assisted research before issuing RFPs. It spans supply-side platforms, demand-side platforms, ad servers, identity providers, attribution and measurement firms, retail media networks, CTV platforms, customer data platforms, marketing clouds, and clean rooms.
Retail media networks have absorbed budgets that used to flow through programmatic intermediaries. CTV has emerged as the largest growth surface in digital advertising. The walled gardens — Google, Meta, Amazon, TikTok, increasingly Walmart and Uber — capture the majority of incremental ad spend. Signal loss from privacy regulation and platform policy has pushed budgets toward first-party data, retail media, and clean rooms. Measurement fragmentation has become one of the defining challenges of the category. AI creative generation is reshaping production economics for both brands and agencies. Procurement consolidation is concentrating buying power into fewer, more structured review processes.
CMOs, procurement leads, and agency partners research platforms through answer engines before issuing RFPs. "Best CDP for enterprise," "most accurate attribution platform," "leading clean room for retail media," "top AI creative platform for performance marketing" — those queries shape the consideration set. Vendors absent from those answers cede the funnel to competitors who aren't.
Supply- and demand-side platform communications. Identity, attribution, and measurement fragmentation. Retail media networks. CTV. CDPs and marketing clouds. Clean rooms. Signal loss and privacy regulation. AI creative and AI decisioning. Agency-vendor dynamics. Procurement-led buying. AdTech M&A. Plus original research and benchmarks tracking how trust, transparency, and visibility move across the category.
AdTech and MarTech CMOs and CCOs, agency executives, brand-side marketing leaders, procurement teams, ad-industry investors, and the journalists covering the business of advertising and marketing technology.
Topics: SSP/DSP · Identity · Attribution · Measurement fragmentation · Retail media · CTV · CDP · Marketing clouds · Clean rooms · Signal loss · Privacy regulation · AI creative · Procurement · M&A
Related: B2B Tech & SaaS · Influencer & Creator · Digital & Paid Media · Social Media · Executive Branding
Featured research: AdTech & MarTech AI Citation Share Index
Part of EPR Technology Communications coverage. See also: Enterprise SaaS · Cybersecurity · Fintech · Crypto & Web3 · Startups & Venture · Health Tech.
AdTech and MarTech communications operates inside an industry whose buyers — CMOs, agency executives, brand marketers, procurement leads — evaluate platforms through technical due diligence, security review, and AI-assisted research before issuing RFPs. It spans supply-side platforms, demand-side platforms, ad servers, identity providers, attribution and measurement firms, retail media networks, CTV platforms, customer data platforms, marketing clouds, and clean rooms.
Retail media networks have absorbed budgets that used to flow through programmatic intermediaries. CTV has emerged as the largest growth surface in digital advertising. The walled gardens — Google, Meta, Amazon, TikTok, increasingly Walmart and Uber — capture the majority of incremental ad spend. Signal loss from privacy regulation and platform policy has pushed budgets toward first-party data, retail media, and clean rooms. Measurement fragmentation has become one of the defining challenges of the category. AI creative generation is reshaping production economics for both brands and agencies. Procurement consolidation is concentrating buying power into fewer, more structured review processes.
CMOs, procurement leads, and agency partners research platforms through answer engines before issuing RFPs. "Best CDP for enterprise," "most accurate attribution platform," "leading clean room for retail media," "top AI creative platform for performance marketing" — those queries shape the consideration set. Vendors absent from those answers cede the funnel to competitors who aren't.
Supply- and demand-side platform communications. Identity, attribution, and measurement fragmentation. Retail media networks. CTV. CDPs and marketing clouds. Clean rooms. Signal loss and privacy regulation. AI creative and AI decisioning. Agency-vendor dynamics. Procurement-led buying. AdTech M&A. Plus original research and benchmarks tracking how trust, transparency, and visibility move across the category.
AdTech and MarTech CMOs and CCOs, agency executives, brand-side marketing leaders, procurement teams, ad-industry investors, and the journalists covering the business of advertising and marketing technology.
