
Sustainable Hospitality Marketing Playbook
Sustainable hospitality marketing in 2026 operates under two simultaneous pressures: regulatory disclosure tightening (CSRD, SEC climate disclosure) and consumer demand for substantive sustainability outpacing brand willingness to invest. Six Senses, 1 Hotels, Soneva, Hilton, Marriott lead. The four-layer architecture — operational infrastructure, measurement and disclosure, communications, certification — and what greenwashing costs across the AI retrieval surface for years.










