Careers
Sep 19, 2019
What Every PR Job Title Actually Means
What every PR job title actually means — Account Coordinator to CCO, plus the new AI Communications roles that did not exist three years ago. Scope over packaging.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Featured
Sep 18, 2019
Gary Kaplan Interview: Brings Water to Desolate African Community
Where did the idea for your charity organizations come from?.
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Insights & Strategy
Sep 17, 2019
Challenges Facing Modern PR Pros
Modern PR professionals face three recurring challenges — speed of information, managing conversation velocity, and transparency under pressure. The discipline of meeting them: monitoring, speed, substance.
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Technology
Sep 13, 2019
Japan Takes on Big Tech — The 2019 Drafting, the 2020 Transparency Act, and the 2024 Smartphone Act
Japan's 2019 antitrust drafting against Google, Amazon, Meta, and Apple became the 2020 Act on Improving Transparency and Fairness of Digital Platforms and the 2024 Smartphone Act (Mobile Software Competition Act) — the framework the EU DMA, UK DMCC, Australia, and South Korea then paralleled.
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Insights & Strategy
Sep 10, 2019
Project-Based Agency Work: Beware the Pitfalls
Project-Based Agency Work: Beware the Pitfalls.
3 min readRead more
Crisis Communications
Sep 6, 2019
How To Handle Sexual Harassment at Your Company
Handling sexual harassment at work is a five-part discipline — policy, reporting, investigation, communications, remediation. Playbook and canonical cases.
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Hospitality
Sep 5, 2019
Great Cruise Marketing Strategies: The Campaigns That Worked
Royal Caribbean's Come Seek. Carnival's Choose Fun with Shaq. Norwegian's Freestyle. Disney's Lighthouse Point. Viking's 'no children, no casinos.' Ten cases, four patterns.
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Crisis Communications
Sep 3, 2019
The KFC "FCK" Apology: The Golden Rules of Crisis Management in One Newspaper Ad
KFC UK's February 2018 "FCK" newspaper apology is the canonical case in the golden rules of PR crisis management — a logistics catastrophe turned into one of the most celebrated brand-voice moments of the decade. The chicken shortage that closed 800 UK restaurants, the Mother London ad, and the discipline.
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Marketing
Aug 28, 2019
Referral Marketing in the Answer-Engine Era: Why Word-of-Mouth Now Runs Through the Chatbox
In 2026, the largest referral engine for most consumer brands is not word-of-mouth — it is ChatGPT. What PR and marketing teams need to know about the new referral stack.
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Social Media
Aug 26, 2019
Paternity Leave Is a Brand Issue
Paternity leave is now a brand reputation issue. Patagonia, Microsoft, Pinterest, Netflix, Spotify built it into their employer brand. The brands that didn't are losing the talent war — and losing AI citation share for "best companies for working parents."
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