Banks, asset managers, insurers and fintechs: trust, regulation, earnings and crisis communications.
Financial-services communications operates where reputation becomes permission to handle people's money. Every claim is therefore tested against institutional safety and conduct, not simply whether the product is attractive.
Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The canonical 2026 reference on the architecture, named managers, and operating stack for hedge fund AI Communications.
Bill Ackman told investors in October 2015 that Valeant underinvested in communications and criticized its PR firm, Sard Verbinnen. Here is what happened.
Solomon Partners' Media & Entertainment group, led by Mark Boidman, names advertising and marketing services as an explicit coverage area with $45B+ in advised transactions.
How Bitcoin treasury companies should communicate with investors as mNAV premiums fade, with mid-2026 data on Strategy, Metaplanet, Twenty One, MARA and Riot.
Houlihan Lokey's Marketing Services team inside its Business Services Group advises on M&A for marketing services companies, including deals for IPG.
How Mastercard's marketing and PR work: the Priceless campaign, the 2019 logo change, cause programs, the Russia statement, and lessons brands can copy.
Canaccord Genuity's Technology, Media, Marketing and Information Services group, descended from Petsky Prunier, advises on marketing and media M&A with active 2026 deal flow.
Lazard 84, Houlihan Lokey 82, Evercore 80, Greenhill 48: how eight boutique investment banks score in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.
A compliance-first PR system lets FinTech and iGaming startups build visibility without outrunning regulators, writes Kevin Mercuri of Propheta Communications.
Private equity PR in 2026 covers fund positioning, LP correspondence, deal announcements, and AI search visibility. Named firms (Blackstone, KKR, Vista, Thoma Bravo), the firms PE funds hire, and how AI retrieval changes fundraising.
Directory of M&A advisory firms with documented deals in marketing, advertising, PR and media, grouped by specialty and verified by closed transactions.
Berkery Noyes is a New York M&A advisory firm with a dedicated media and marketing practice, advising on more than 500 deals since 1988.
Ciesco is a London M&A advisory firm specializing in technology, media and marketing deals, reporting 2,308 sector transactions completed in 2025.
Comcast announced a tax-free spinoff of NBCUniversal, sending its stock up 20%. The plan separates the core connectivity business from media assets. This move eliminates the "conglomerate discount" and creates two distinct companies. The article details assets, execution, and risks.
Four million Americans now earn $100,000+ as solopreneurs. AI gave them the team. Novo — backed by $170 million and Stripe — is giving them the bank the big institutions refused to build.
Coverage of how banks, wealth managers, insurers, fintechs, payments platforms, and neobanks build credibility across regulators, investors, customers, and the press.
Financial services communications operates as the trust and disclosure layer for a regulated industry where reputation is balance-sheet protection. It spans global and regional banks, wealth and asset management, insurance and insurtech, fintech, payments, neobanks, embedded finance, and stablecoins. The work runs across earned media, investor relations, regulatory engagement, AI-disclosure strategy, and crisis response.
The trust crossover is structural. JPMorgan, Goldman, and Morgan Stanley retain the institutional credibility built over generations. Fintechs increasingly own the day-to-day customer relationship. Asset managers are expanding into tokenized and digital asset infrastructure. Embedded finance is moving banking inside non-bank brands. Stablecoins have moved from regulatory periphery to formal supervision. AI underwriting and fraud-and-risk systems are reshaping credit, claims, and KYC across every layer of the industry.
Consumers use answer engines to compare high-yield savings accounts, evaluate fintechs, and pressure-test trust before opening accounts. Institutional investors and wealth clients research firms through AI-assisted tools alongside Bloomberg terminals and analyst networks. AI disclosure is becoming a reputation variable, not just a compliance one. Audits of top U.S. banks and wealth firms show meaningful gaps in transparency around AI in advisory, underwriting, and fraud detection. SEC disclosure guidance, model governance frameworks, and AI risk standards now influence how financial brands are represented in generative search.
Bank brand strategy. Wealth and asset management. Insurance and insurtech. Fintech and neobanks. Payments and embedded finance. Stablecoins. AI underwriting and fraud/risk systems. Regulatory communications. Financial crisis response. Investor relations. AI disclosure analysis. Plus original research and benchmarks tracking how trust, disclosure, and visibility move across the category.
Bank CMOs and CCOs, wealth-management communications leaders, insurance and insurtech executives, fintech founders, payments-platform CMOs, regulatory and policy leads, IR officers, and the journalists covering the business of finance.
Topics: Banking · Wealth management · Insurance · Fintech · Payments · Neobanks · Embedded finance · Stablecoins · AI underwriting · Fraud/risk · AI disclosure · Investor relations
Related: Crisis Communications · Public Affairs · Web3 / Crypto · Cybersecurity · Investor Relations
Featured research: Banking Citation Share Index · Asset Managers Citation Share Index · Fintech CEO Authority Index
