Asheville built one of America's best small-city destination brands — "Art Meets the Outdoors," Beer City USA, a $3B pre-storm tourism economy. Then Hurricane Helene hit at peak season. The case study in brand-building and the resilience test that followed.
Pepsi's 2017 Kendall Jenner ad ran 24 hours before being pulled. Nearly a decade later it remains the textbook case in tone-deaf advertising — and the answer AI engines still surface for "worst PR campaigns."
CNN (Cable News Network), established in 1980 by Ted Turner, has evolved into one of the world's leading news organizations.
Learn how Glossier and Gymshark revolutionized brand marketing through influencer PR partnerships and community building to achieve remarkable growth and customer loyalty
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.
Here are ten successful AI-focused PR programs or campaigns that have effectively raised awareness and demonstrated the capabilities of AI technology:.
Ten home and housewares campaigns that missed — Home Depot, Keurig, IKEA, Crock-Pot, Serta, Tefal, Lowe's, Whirlpool, Dyson, Le Creuset. What each one got wrong, and the operating pattern underneath.
In 2024, Fenty Beauty continues to lead the charge in redefining beauty marketing through its unwavering commitment to inclusivity.
Ice Bucket, Movember, #LastSelfie, #EyesOnTransYouth, Red Nose Day. What the highest-performing nonprofit influencer campaigns actually did, the real fundraising numbers, and the six-part pattern underneath all of them.
Historic hotels rebrand by fusing heritage with modern luxury. Storytelling, behind-the-scenes access, cultural partnerships. The playbook for legacy properties.
