AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Mika Brzezinski's Morning Joe friend-frame on the Halperin harassment coverage produced an apology within days, and a standard case study on three spokesperson failures.
Deutsche Börse CEO Carsten Kengeter stepped down in 2017 under German prosecution alleging insider trading tied to the failed LSE merger. The case settled in 2018 without admission. A reference study in European executive-crisis communications and the structural differences from the U.S. model.
When he played, Mike Ditka was a presence on the field.
How institutional silence on Larry Nassar cost $500 million, ended four USA Gymnastics CEOs, forced Congress to rewrite the law — and became the case study every crisis-communications practitioner now teaches.
October 2017. Two-day owners meeting. Roger Goodell exits with a statement designed to satisfy no constituency fully and avoid alienating any constituency entirely. The canonical case on commissioner-level crisis communication under structurally impossible conditions.
Ed Sheeran took a year off, went public with substance abuse, and came back bigger. A celebrity PR case study in disclosure on your own terms.
Antonio Brown. The pre-game outburst. The team statement. The agent's apology tour. A case study in athlete crisis communications when the cameras never stop rolling.
Oct 24 2017: NAACP issued the first travel advisory against a major US airline. Doug Parker's 24-hour response. Diversity Advisory Council. Lifted July 2018.
Baylor University is in the news this week, and not for anything they actually did.
Marilyn Manson built one of the biggest acts of the late 1990s. Columbine 1999 broke the brand permanently — a case study in reputation damage that compounds across decades.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index