AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
For a long time now, people have often thought of branding as something connected specifically to companies and corporations.
A review of Michael Sitrick’s “The Fixer” (2018), his second book on crisis communications after “SPIN,” updated for the social-media era.
APCO Worldwide — the largest employee-owned independent in global public affairs. Founded 1984 by Margery Kraus inside Arnold & Porter. CEO Brad Staples since January 2015. 1,200+ employees, 30+ locations, 80+ markets, ~$225M revenue.
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
Everything PR News' ongoing talks with industry leaders continues today with Mark Ragan. Publisher and Executive Editor at PR Daily, Ragan is one of the world's most prolific digital evangelists, and a "go to" resource for all things internet communications.
Mayor Bill de Blasio named Hiltzik Strategies founder Matthew Hiltzik to the NYCEDC board — the first public relations professional appointed to that seat.
A crisis communications case study of the Allison Mack NXIVM prosecution: Keith Raniere's 120-year sentence, the DOS branding case, and how documentaries locked the public record.
Can Kia refit its image in America? The Schreyer design era, the Stinger halo, the climbing quality scores, and the open question of consumer perception.
The 2018 leadership crisis at The Cadets drum and bugle corps became one of the most-cited arts-nonprofit governance failures of the #MeToo era. EPR's reference on what happened, how YEA responded, and what arts boards still get wrong.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Featured coverage: Consumer brand crisis communications: Bud Light, Stanley and Tarte
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index
Case study: Pepsi Kendall Jenner ad case study
