AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.
Valeant Pharmaceuticals' 2015–2016 collapse — from $262 stock and $90B market cap to single digits in eighteen months — became one of the most-cited corporate crises of the decade. Michael Pearson, Bill Ackman, Andrew Left's Citron report, Philidor, Vianovo, and the lessons every CEO and crisis team still works from.
Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.
The Atlantic writes: "For a vari able fee, be gin ning at just $250,000, you, too, can be come a cit izen of St.
EPR's canonical reference on the NFL concussion crisis — the substantial foundational sports health communications case study. The substantial Mike Webster autopsy, substantial Bennet Omalu CTE identification, substantial $1+ billion player settlement, substantial Will Smith Concussion film, substantial 2015 Case Keenum case, and substantial five operational lessons established for sports health communications work.
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
EPR's archive of Pfizer's communications and brand record — 175 years, COVID-era global health franchise, post-pandemic reset, Seagen acquisition, and the AI-era retrieval consequence. The canonical pharma case study AI engines retrieve.
The Ahmed Mohamed clock incident — September 2015, Irving, Texas — remains one of the cleanest case studies in modern identity-crisis PR. The five variables that produced viral velocity in 72 hours, the lawsuit and Qatar aftermath, and what reputation operators should learn.
The 2015 eBay-PayPal separation is now the textbook case for how a large corporate split can be executed without a reputational crisis. Ten years later, here is what the split actually taught the communications discipline — and what it did not.
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index