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Here are a few current PR news stories you might find interesting:.
AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.


Here are a few current PR news stories you might find interesting:.






The Fine Brothers' January 2016 React World announcement became the foundational reference in platform-native creator-brand crisis management — 600,000 lost subscribers in a week, the four-stage retraction sequence, and the patterns that recur in every subsequent YouTube and creator-platform crisis.

Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.

The Flint water crisis was not a water crisis — it was an 18-month institutional cover-up of one. What Michigan officials knew, when they knew it, and how two outsiders finally broke the story.

In January 2016, Crisis Tether launched as a new crisis insurance product for small and mid-size tourism operators. The category has expanded substantially. What crisis insurance covers, the adjacent product categories, and what often works better.

The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.

In 2015-2016, VW faced Dieselgate and Chipotle faced foodborne illness outbreaks. Ten years later, Chipotle recovered into category leadership. VW is still working through the consequences. The 10-year retrospective on why two simultaneous crises produced opposite outcomes.

For the past ten years, Puerto Rico has struggled to climb out of a deep depression.

The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.

The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index