Entertainment & Media
KAWS Bearbrick History: How Toys Became Blue-Chip Art
KAWS Bearbrick history from Medicom's 2002 release to $150,000 auction results, plus the toy-to-art price ladder brands can copy and the risks it carries.
EPR Editorial Team
EPR
Entertainment & Media Communications
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
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OnlyFans Explicit Content Ban: What Happened in 2021
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DiGennaro Communications: New York PR Agency Profile
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Adult Film Stars Who Went Mainstream: 4 Career Routes
Oct 12, 2026
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Disney Digital Collectibles: The VeVe Deal and Iger Reset
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Bollywood in Pakistan: The 2016 Indian Film Suspension
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Entertainment & Media
Mariah Carey PR and Marketing: The Christmas Playbook
Mariah Carey's PR and marketing explained: the Christmas franchise, how her team handled crises, the trademark loss, and lessons for celebrity brands.
Entertainment & Media
Brand Placement in Video Games: Formats and What Works
Brand placement in video games explained: the IAB's five ad formats, real Fortnite and Roblox examples, how to measure results and what PR teams must plan for.
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Netflix Marketing Strategy: $12.6B Quarter, Ads Rising
Netflix marketing strategy in 2026: $12.56B Q2 revenue, ad revenue up 2.5x in 2025 and fewer engagement reports. See what streaming brands can learn and avoid.
Entertainment & Media
Jennifer Lopez PR and Marketing: The JLo Brand Playbook
Jennifer Lopez's PR and marketing: three disciplines, a dated timeline of launches and setbacks, and what celebrity brands can learn from the JLo system.
Entertainment & Media
Sophia Bush: Actress, VC Investor, Creator Platform Builder
Sophia Bush profile — Union Heritage Ventures GP, Angel City FC investor, Grey's Anatomy cast, ~7.9M followers, $11M net worth, and the multi-domain entity footprint for creator-operators.
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The Biggest UFC PR Moments in History
Discover how UFC PR turns real conflict and unscripted rivalries into high-engagement content. Learn from Conor McGregor's bus attack, UFC Embedded, and more.
Entertainment & Media
Celebrity Ambassador Agreements: Fees, Rights, Deliverables
Celebrity ambassador agreement terms: talent fees, usage rights, exclusivity, appearances, approvals and costs, illustrated by a public SEC-filed contract.
Entertainment & Media
Best Gaming PR Campaigns: 7 Launches and Recoveries
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
Entertainment & Media
Katy Perry Crisis PR: The Ruby Rose Allegation Profile
Katy Perry is under active police investigation in Australia over a sexual assault allegation from Ruby Rose. The PR response: categorical denial and a direct counter-characterization of the accuser, not silence.
The Guide
Inside Entertainment & Media Communications: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.