Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it. The definitive case study on the founder story behind the $20M+ skincare brand.
Kim Kardashian's X strategy: 70.8 million followers, real-time reaction over Instagram's launch content, and the 2009 Cookie Diet tweet lawsuit that previewed FTC endorsement disclosure rules.
Saudi Arabia's biggest PR campaigns since 2018, organized by category: sports investment (LIV Golf, Newcastle United), fashion (Saudi Fashion Week, Vogue Arabia), tourism (Visit Saudi, AlUla), and giga-project storytelling (NEOM, Aramco).
Bollywood's top PR firms in 2026 — Dale Bhagwagar Media Group, Spice PR, Universal Communications, Raindrop Media, Encore Media. The Mumbai-based operators that anchor Hindi cinema publicity across India, Pakistan, the Gulf, and the global diaspora.
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Maccabi Tel Aviv basketball sponsorship strategy pairs a domestic monopoly on Israeli attention with six EuroLeague titles, most recently converting that into a seven-year deal with fintech company Rapyd.
Manchester United and the Golden State Warriors built their fan strategy around one owned app rather than social reach alone, turning ticketing, merchandise, and content into a single measurable channel.
Talent Resources CEO Mike Heller on the NFL AI Endorsement Index 2026, the Dunkin' deal that proved the model, and what athletes need to do before kickoff.
Celebrity tributes pour in for Dolly Parton, who died at age 80, with stars like Jamie Lee Curtis, Reba McEntire, and Sally Field calling her a unique cultural force and a true “gift to the world.”
Part of the Everything-PR AI Pop Culture Index. Alan Cumming out-cites every player who has ever competed on The Traitors. Crossover reality-TV casting, not tenure, built the US version's citation graph.
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
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