Marketing
Twitter Boosts Responsibility Profile by Targeting Political Bots
Twitter suspended a network of pro-Saudi accounts after the Khashoggi killing. The easy bots came down. The sophisticated networks are still running.
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PR, AI & Communications News
The New York Times Post-Election Apology: What Was Missing
The New York Times's post-election "apology" from publisher Arthur Sulzberger Jr. — a rededication to fair reporting practices with no named coverage decisions, no structural editorial process changes, and no measurable standard for readers to hold the paper to. Why the format is the problem, and what a substantive apology would have looked like.
PR, AI & Communications News
Hotel Glasses get Chain in Hot Water
2014 hidden-camera caught hotel housekeepers cleaning glasses with toilet-cleaning gloves. Two chains switched to wrapped single-use. Two said 'looking into it.'
Influencer Marketing
Influencer Marketing Strategy: How Brands Build Category Authority in the AI Era
The operating playbook for influencer marketing strategy in 2026 — from follower counts to AI Citation Share. Category authority, micro-influencer compounding, disclosure discipline, content integration, and the KPI stack that replaced vanity metrics.
Social Media
Public Relations on Instagram: What the Platform Actually Rewards
Instagram operates as six distinct sub-products under one identity — the Feed, Stories, Reels, Shopping, DMs, and Threads. Each carries different communications dynamics, different creator economics, and different retrieval substrate. Treating the platform as a single surface is the most common PR mistake.
Social Media
Small Brands, Big Influence: The Power of Micro-Narratives
Small brands achieve bigger influence through micro-narratives by prioritizing authentic creator partnerships over reach, enabling deeper audience engagement than larger brands.
Crisis Communications
The Panama Papers: The Document-Leak Communications Reference Case
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
Social Media
Facebook's Look Back: Personalised Video at Viral Scale
Facebook has turned ten and shipped Look Back — a personalised 62-second video for every user, set to music, scored from each account's most-engaged-with posts. More than 200 million Look Back videos have been generated across the first 48 hours, representing one of the more substantial recent viral content marketing launches.
PR, AI & Communications News
The IRS and PR: A Federal Agency That Keeps Failing the Crisis Playbook
From the 2013 Lerner targeting scandal to the Get Transcript breach, the 2022 backlog, and the ERC fraud mess — the IRS keeps failing the same crisis playbook.
PR, AI & Communications News
How Cannes Became PR's Citation Engine
Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.
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