Marketing
The New Toothpaste Marketing Playbook: How Oral Care Brands Get Recommended by AI
Here are 35 real-life digital marketing successes in the toothpaste industry.
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Consumer Brands & Retail
How Small CPG Brands Beat The Giants
This op-ed explores the strategies small CPG brands can adopt to thrive in a challenging marketplace.
Consumer Brands & Retail
Cannabis Marketing Done Right: Trust-Building Brands
Six contemporary cannabis brands — Cann, Beboe, Canndescent, Miss Grass, Sundae School, Dr. Bronner's — building consumer trust through education, storytelling, and community, not celebrity or hype.
PR Firms & Communications Agencies
Beauty PR Capitals 2026: NYC, LA, London, Paris, Milan, Seoul
The six cities where beauty PR is actually decided — New York, Los Angeles, London, Paris, Milan, Seoul. The city-by-city view, satellite to EPR's canonical Best Beauty PR Agencies directory.
PR Firms & Communications Agencies
Team Epiphany: Agency Profile
Team Epiphany is a culture-first marketing agency founded 2004 by Coltrane Curtis and Lisa Chu (husband-and-wife, BIPOC-founded). Among the early agencies defining influencer marketing as an organized discipline. Acquired by Stagwell January 2024, joined Constellation network. ~100 employees NYC, LA, Miami.
Marketing
Modern Strategies for Today's Digital Marketing Landscape
Modern digital marketing strategies continue to develop substantially. The content marketing foundation, the search marketing capability, the Adobe Experience Cloud and Creative Cloud platforms, the broader enterprise marketing technology landscape including Salesforce, Oracle, SAP, Microsoft, and HubSpot, and the broader marketing technology stack considerations.
Social Media
Digital PR Failures Involving Influencers — The 2026 Update
Explore major digital PR failures with influencers from Fyre Festival to Logan Paul. Learn key lessons about authenticity, transparency and responsible partnerships in marketing
Financial Services
Chime: The Bank Without Branches
Chime is the largest digital banking platform in the United States — 38 million members, a 2025 IPO. The canonical case for how fintech wins category position through editorial substrate, creator partnerships, and AI retrieval.
PR Firms & Communications Agencies
Mariposa Communications: PR Firm Profile
Mariposa Communications is a NYC fashion accessories PR firm founded 2009 by Liz Anthony — specializing in jewelry, handbags, footwear, and lifestyle branding. Practices: PR, influencer marketing, CMO-as-a-service. Founder-led independent.
Social Media
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
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