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Holiday season for most brands is a marketing question. For Uber it is a demand engineering question — how to communicate surge pricing during the highest-demand weeks of the year without alienating riders. The playbook, the 2014 crisis that defined it, and the 2026 evolution.
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
The year 2023 saw Bud Light stumble into a hornet's nest with their marketing campaign featuring transgender influencer Dylan Mulvaney.
The line between useful presence and brand opportunism during a natural disaster. The cases that worked, the cases that didn't, and why the AI engines now keep the backlash forever.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.
As the number of wars and other armed conflicts around the globe increases, the number of journalists in harm's way also increases.
Discover how top US corporate PR leaders like Allyson Park, Mylene Mangalindan, and Zenia Mucha drive brand trust and business growth through strategic communications.
5.2 million people. 70 million diaspora. Big Tech's EU HQs. One of Europe's most important privacy regulators. Ireland punches above its weight.
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