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The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
Reputation.com — now Reputation — is the largest enterprise reputation SaaS in the category. The 2026 firm profile: history, services, pricing, competitive position, and the strategic gap as AI Communications becomes the defining discipline.
The global PR industry generated approximately $112 billion in revenue in 2025, with the U.S. alone running $20B (agency-only) to $56B (broad definition). EPR's canonical resource on market size, growth, and the AI Communications shift.
5W AI Communications leads 15 firms ranked on video game PR experience, from Roblox to AAA console launches. See who made the 2026 index and why it matters.
When to hire a PR agency, when not to, and the five signals that the timing is right. The 2026 decision framework — four pricing tiers from $8,000 to $500,000 a month, AI Communications capability, and the agency-vs-in-house matrix.
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
$7.3B in Florida. $3.2B in Texas. $5.4B through Georgia. 57,000 jobs in New York. The AI visibility is near zero. An AI Communications problem.
PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
LTK moves ~$4B+ in creator-driven retail sales annually. Founded 2011 in Dallas by Amber Venz Box and Baxter Box as rewardStyle. The retail affiliate infrastructure of the creator economy — and where it sits in AI Communications.
Where the PR jobs are in 2026 — salary bands from Account Coordinator to CCO, the new AI Communications roles, the four paths (agency, in-house, freelance, founder), and how women are closing the leadership gap.
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