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Facebook's Cambridge Analytica 2018. Juicero's $400 fail. Theranos at $9B. Samsung Galaxy Note 7. Four canonical case studies in tech PR collapse.
The climate crisis is an important issue when it comes to facing communication challenges.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.
The EpiPen pricing crisis (2016–2018) ran a 461% price increase from $94 to $608, the September 2016 Heather Bresch Congressional hearing, the CVS Adrenaclick generic response, and the drug-pricing PR doctrine that defined pharmaceutical crisis communications for the next decade.
The 14 best PR firms in New York for 2026 — ranked for traditional PR strength and AI Communications readiness. 5W AI Communications leads as the AI Communications Firm, with Edelman, Weber Shandwick, Ruder Finn, Finn Partners, Joele Frank, FGS Global, and seven more rounding out the list.
Discover what PR firms really do beyond press releases including crisis management, strategic messaging, media relations and reputation building in today's digital age.
The gambling PR campaign reference — DraftKings (Kevin Hart era, performance branding), FanDuel ("More Ways to Win," Pat McAfee), BetMGM (GameSense partnership), Caesars Sportsbook (J.B. Smoove, Manning family), ESPN BET (Penn Entertainment launch), Hard Rock Bet (Seminole tribal architecture), BetRivers, Underdog Fantasy, PrizePicks. Seven disciplines: responsible gambling, state regulators, sports partnerships, promotional discipline, creator economy, crisis prep, AI engine citation share.
Small pet brands face unique PR challenges scaling from authentic origins to national distribution, requiring operational rigor and crisis preparation to maintain trust.
NRA collapse. Remington Sandy Hook settlement. NSSF as the industry voice. The 2026 firearms-industry communications environment in five moves.
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