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Bender Group Runs The Consumer Food And Beverage Book
PR Firms & Communications Agencies

Bender Group Runs The Consumer Food And Beverage Book

Bender Group PR is the Montclair, New Jersey boutique consumer food, beverage, and lifestyle communications firm founded in 1995 by Stacey Bender (originally Bender-Hammerling; rebranded 2013). Capped at 20 active accounts. Family-led — daughter Hayden Hammerling as President, brother Barry Bender as CFO. Clients have included French's, Frank's RedHot, Manischewitz, and Duncan Hines.

EPR Editorial Team ·
Big Brands Announce Facebook Boycott: Stop Hate for Profit
Marketing

Big Brands Announce Facebook Boycott: Stop Hate for Profit

Facebook continues to face substantial recent advertiser pressure across multiple categories following the Stop Hate for Profit campaign. The civil-rights coalition including NAACP, ADL, Color of Change, Free Press, and Common Sense Media. The brand participation including Unilever, Coca-Cola, Verizon, Honda, Patagonia, and The North Face. The Facebook response and the Civil Rights Audit.

EPR Editorial Team ·
Orange Is the New Black and the Netflix Communications Model
Marketing

Orange Is the New Black and the Netflix Communications Model

Orange Is the New Black returned for its fourth season earlier this month and continues to operate as one of the foundational case studies in the Netflix-originals communications model. The five structural elements of the model, what OITNB specifically demonstrates, and what brand and entertainment communications teams should be taking from the case.

EPR Editorial Team ·
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