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Samsung is one of the more substantial consumer electronics communications operations globally. The recent 3D TV launches at CES 2011, the expanding Galaxy product line, the Apple competitive dynamic, and the broader strategic moves that are shaping the broader consumer electronics communications category.
Apple, Airbnb, Figma, Canva, Notion. The Adobe-Figma $20B attempted acquisition. Canva at $42B. Design has crossed from the production layer into the boardroom layer at the most consequential U.S. operators.
In 2010, the question was whether Facebook was taking over the world. By 2026, the answer is: Meta took over for roughly a decade — and was then structurally reshaped by Apple's ATT rollout, TikTok's youth-attention pull, the $60+ billion Reality Labs bet, and the AI pivot. The original thesis was directionally correct. It just wasn't permanent.
Most corporate writing is bad. The exceptions — Berkshire, Amazon, Apple — share a pattern. What good corporate writing actually requires, and what it costs.
Here are 35 notable IT PR campaigns that have made an impact, demonstrating creativity, strategic thinking, and effective communication:.
FTC under Lina Khan, EU Digital Markets Act, antitrust hearings, Section 230 fights, the Haugen testimony. The 2021 communications playbook for tech companies.
In Australia, Belle Gibson is a household name, dominating media coverage.
Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet have established playbooks.
ZipoApps and the digital roll-up boom of 2021-2022: how the app-aggregator category collapsed, what survived, and what it teaches startup PR.
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