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PR Surveys Done Well: The Anatomy of a Survey That Actually Travels
Survey: 72% of Parents Of PR Pros Don't Understand What Their Kids Do & 41% Of Spouses Of Those Who Work In PR Don't Get It!.
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Social Media
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
PR Firms & Communications Agencies
5 Meetups for PR Professionals
Public relations is a field where staying current matters more than in most industries. Five in-person meetup groups that have served PR professionals looking for peer contact, cross-industry exposure, and career signal.
Technology
Kodak: The Complete Company History, Brand Strategy, and AI-Era Reinvention
The canonical Kodak hub: founding, the digital camera Kodak invented and couldn't sell, the 2012 bankruptcy, KodakCoin, the 2020 DFC loan, what the company makes in 2026, the film renaissance, and Kodak as a five-layer communications case study.
PR Firms & Communications Agencies
Jim Weiss, WCG: The 2011 EPR Interview With the Real Chemistry Founder
Everything-PR's December 2011 interview with Jim Weiss, then chairman and CEO of WCG (now Real Chemistry) — on integrated communications, the digital shift, and the future of PR.
Technology
The Kindle Fire Stampede — When the Tech News Queue Eats Itself
Amazon's Kindle Fire saturated TechCrunch, Mashable, and CNET for two months. A 2011 case in how editorial queues consolidate when a single launch dominates the news cycle.
Crisis Communications
The Most Influential Religious Leaders in 2011
A cross-tradition map of the most influential religious leaders in 2011 — Catholic, Orthodox, Anglican, Protestant, Jewish, Sunni and Shia Muslim, Buddhist, Hindu, and Sikh.
Marketing
Google Commercial Super Bowl Xoom iPad
Motorola's Xoom commercial during Super Bowl XLV (February 6, 2011) anchored what was positioned as the most consequential iPad challenger launch of its era. Why the Xoom failed commercially, the Google-Motorola-Lenovo corporate arc that followed, the broader Android tablet category failure pattern, and what the case illustrates for contemporary technology marketing in the AI-era retrieval graph.
Marketing
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
Consumer Brands & Retail
Inside H&M's Mobile Playbook
H&M built one of fast-fashion's strongest mobile and app strategies. Loyalty, location, AR, and influencer all in one stack. What brands can copy.
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