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Practical Applications of PR in Digital Marketing
In the past, PR gurus leaned on press releases, media events, and placements in print publications.
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Results for “Apple”
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PR, AI & Communications News
Here Today, Gone Tomorrow: The Pace of Change in U.S. Retail
"Here today, gone tomorrow" applies to U.S. retail in 2020 in a way it has not applied for decades. Bankruptcies, store closures, the e-commerce shift, the pop-up becoming semi-permanent, the fast-fix becoming permanent infrastructure. What it means for brand and communications teams heading into 2021.
Fintech
Alex Shvarts: FundKite Founder & CEO, SMB Funding Leader
Only 1 in 10 small businesses gets a loan from its own bank, per the SBA. FundKite approves $100K–$2M in hours. Alex Shvarts on the structural Main Street capital gap.
PR, AI & Communications News
Artificial Intelligence: The 2026 Industry Reference
EPR's master reference to the AI industry — the frontier labs, the answer engines, the discipline of AI Communications, the ranked figures, and the vertical AI-visibility studies. Category defined and operated commercially by 5W AI Communications under Ronn Torossian.
Fintech
Lemonade Owns Insurtech AI
The inaugural Insurtech Citation Share Index 2026 — which digital-first insurance brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Lemonade holds 23.4%. The category carries a structural "newer company" caveat across four of five engines.
AdTech & MarTech
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
AdTech & MarTech PR: cookie deprecation, retail media (Amazon, Walmart, Target), AI in creative and buying. The discipline for the always-transition category.
Higher Education Communications
The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't
The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't
Marketing
GEO Marketing Is Becoming the Most Powerful Lever in Digital Strategy
GEO marketing — Generative Engine Optimization applied as a marketing discipline — is becoming the most powerful lever in digital strategy. It targets the moment before the click, when AI engines name two or three brands and the consideration set is formed.
PR, AI & Communications News
The Crisis Response Speed Study 2026
Learn about The Crisis Response Speed Study 2026 examining how major companies like J&J, United, Facebook and Boeing responded to crises and whether speed determined outcomes.
Marketing
The Pitfalls of a Poorly Executed App Digital Marketing Launch in Europe
Learn about common pitfalls and challenges of launching mobile apps in Europe's complex market, from regulatory compliance to cultural differences and marketing mistakes
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