Insights & Strategy
PropTech PR and Marketing — Case Studies That Define 2026
Explore how leading proptech companies like Opendoor, Zillow, Matterport and Procore use strategic PR and marketing to build trust and drive growth in 2026.
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Results for “Brand Trust”
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Crisis Communications
Activision Blizzard, One Year On: The DFEH Lawsuit and the Governance Case Study
A year after California's DFEH sued Activision Blizzard, the case remains the reference on avoidable governance failure. Employee walkout, SEC probe, WSJ reporting on Kotick, and the $68.7B Microsoft deal that closed in October 2023.
CPG
Consumer PR That Works: Winning Hearts in the Age of Skepticism
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today's skeptical marketing landscape
Technology
Why Tech PR in 2026 Finally Favors Small Brands
Learn why tech PR in 2026 favors small brands over giants as media shifts from hype to authenticity, precision beats scale, and credibility trumps visibility.
Digital PR & Communications
Why Earned Media Outranks Your Brand Blog Inside AI Engines
AI engines prioritize earned media over brand blogs due to its independent nature, making it a more trusted source. This affects how brands should approach content strategy, shifting focus towards gaining third-party coverage for better AI visibility.
Marketing
Social Proof: The Work You Do Not Have to Do
Social proof is the work a brand does not have to do because somebody else already did it. Customer testimonials, press mentions, customer-written reviews, visible logos, and usage numbers — and the Reddit threads that carry brands into every category conversation.
Cannabis
Cannabis PR in 2026: The Eight Shifts Reshaping the Discipline
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Marketing
AI and the New Frontier of Digital Marketing
Discover how AI transforms digital marketing in 2026 with personalized customer engagement, predictive analytics, and automated content creation at scale.
Marketing
When Brand Ambassador Programs Backfire: Bud Light, Pepsi, Peloton, Adidas — and the Five Filters
Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.
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