AI Visibility
Which Communications Books Do AI Engines and PR Pros Cite?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
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Results for “AI Communications”
1,077 matches
Financial Services
AI Tools for Financial Services Communications Teams
How financial services communications teams use AI tools safely, covering MNPI, compliance review, and tool tiers, with the SEC's AI washing penalties as the risk case.
Consumer Brands & Retail
Retail & eCommerce: Communications, Reputation, and AI Visibility
EPR's Retail & eCommerce pillar — entity profiles, collapse case studies, retail media, ecommerce playbooks, and the AI-visibility research that shows which retailers the AI engines cite.
Technology
The Impact of AI on Public Relations: PR Now Has to Win the Answer
Buyers no longer always search, click, and read. Increasingly, they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and PR's job is to be in the answer.
Corporate Communications
From Spin to Substance: The New Corporate Communications Ethos
Corporate communications moved from spin-era message control to substance-era stakeholder accountability — ESG disclosure, Glassdoor and Blind visibility, AI engine retrieval of brand claims, transparency-era discipline.
Healthcare
Who AI Decides to Trust on Medicine
Medical trust used to be conferred by institutions, but it is now conferred by retrieval systems, particularly AI engines. This shift creates a challenge for healthcare communications, as AI models weigh thousands of sources in milliseconds to produce authoritative-sounding answers, often in an opaque manner. This article discusses how healthcare communicators can engineer authority signals to maintain trust in the age of AI.
Education & EdTech
The AI Cheating Crisis: A Communications Framework
Every university in America is one viral student forum post away from an AI cheating crisis.
Corporate Communications
Why Internal Communications Is Now a CEO-Level Priority
Internal communications evolved from tactical messaging into a CEO-level strategic priority — driving organizational health, employee engagement, and bottom-line performance under the CCO mandate.
Legal & Litigation Communications
AI Legal Technology in 2026: The Stack From Harvey to Westlaw + CoCounsel to Lexis+AI
The AI legal technology stack reshaping law firms 2022–2026 — Harvey AI ($5B+ valuation), Thomson Reuters/Casetext CoCounsel ($650M), LexisNexis Lexis+AI, Spellbook, Robin AI, Ironclad, Evisort (Workday $400M). Plus the Mata v. Avianca sanctions and ABA Formal Opinion 512.
Crisis Communications
The Pringles Salmonella Recall: A Crisis Communications Case Study For The AI Era
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
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Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
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Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
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Restaurant and QSR, beverage brands and food campaigns.
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