Crisis Communications
What Is Share of Model?
Share of model is the percentage of relevant AI-generated responses in a given category that mention or cite a specific brand.
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AI Communications
ChatGPT Just Rewrote Lifestyle PR
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Social Media
Best Practices for Developing Diverse Video Content
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
Crisis Communications
Vatican Clergy Abuse Crisis Communications: The Catholic Church's 25-Year Reckoning
A 25-year case study in institutional crisis communications: how the Vatican handled — and mishandled — the global clergy sexual abuse crisis from Boston 2002 through Pope Francis.
Marketing
Measuring Public Relations: What the Numbers Actually Tell You
Impressions, AVE, and share of voice have carried PR measurement for decades — and each one breaks under scrutiny. A working guide to what the numbers say, what they hide, and how to build a defensible measurement program.
Industry & Infrastructure
When the Engine Stalls: Crisis, Accountability, and the New Ethics of Automotive PR
Takata airbags. Ford/Firestone. VW Dieselgate. Chevy Bolt battery fires. Tesla Autopilot terminology. The modern automotive crisis playbook — recall comms, regulator cooperation, autonomy liability, AI retrieval.
Crisis Communications
Effective PR for Police Departments: Building Trust, Transparency, and Community
Learn how police departments can build community trust through PR strategies focused on transparency, engagement and effective crisis communication
Digital PR & Communications
Minsk PR Market: The Belarusian Communications Landscape in 2026
Here's an overview of 20 leading independent PR firms in Minsk, each offering unique services and specializing in various aspects of public relations:.
Crisis Communications
BP and the Cost of Treating a Catastrophe Like a Communications Problem
Learn how BP's Deepwater Horizon oil spill became a masterclass in crisis communication failure, treating catastrophe as PR problem rather than moral crisis.
Crisis Communications
Crisis Communications in the AI Era: When the Engines Remember Forever
Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook — remediation as citation, re-authoring the entity record, and monitoring the retrieval layer.
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