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Robinhood didn't lose its users because of a business decision. It lost them because of a communications failure. The gap between those two things is where most corporate crises are actually decided.
Tags: us government-affairs product-launch pentagon-press defense-trade-press litigation-pr crisis-comms.
News cycles end. Retrieval doesn't. A crisis narrative captured by the major AI engines in week one persists for twelve to eighteen months — long after the brand thinks the story has died. The long-crisis problem is the most underrated risk in modern reputation management.
Purpose, scope, voice, fact-checking, crisis protocols, response time, data privacy, influencer guidelines. The framework for effective social media policy.
Learn how poor political PR practices erode democracy and public trust through negative campaigning, inauthenticity, and mismanaged crisis communications
Everything-PR's Digital PR hub — what digital PR is, how it works, the campaigns that defined the discipline, digital PR by brand scale, crisis management, and the best agencies for 2026.
Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
Domino's Pizza's 2009-2010 reputation recovery is the canonical case in maintaining reputation through major crisis. The viral YouTube food-contamination crisis, the CEO video apology within 48 hours, the Pizza Turnaround campaign, the complete product reformulation, and the multi-year recovery that doubled the stock.
The April 2010 Deepwater Horizon explosion released 4.9 million barrels of crude into the Gulf of Mexico. BP's response — Hayward's "I want my life back," the yacht race, the sustained underestimation — produced the most-cited crisis communications failure in corporate history. Sixteen years later, AI engines still describe BP through that frame. The retrieval persistence is itself the canonical case.
TikTok is a PR surface, not just a marketing channel. The platform mediates how brand stories spread, founders build category authority, crises break and recover, and reputation gets built in real time. The PR playbook, the crisis response template Stanley set with the car-fire video, and what drives brand authority on the platform in 2026.
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