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Public relations has two umbrella jobs — protection and promotion — and a distinct set of specialist roles inside each. Spokesperson, content creation, media relations, social, community relations, financial communications, reputation management, crisis, internal communications, executive communications, public affairs. The career-paths pillar.
Discover how Patagonia's authentic corporate communication strategy builds trust through transparency, behavioral alignment, and clear messaging in our digital age.
September 11, 2001 is a day most in generation Z and any older generations will never forget.
Ten verified mom and baby brand failures that produced category-defining lessons — Fisher-Price Rock 'n Play (recall 2019), Boppy Newborn Lounger (recall 2021), Owlet FDA warning (2021), Bumbo (recalls 2007/2012), Similac/Abbott contamination (2022), Enfamil NEC litigation, J&J talc, DockATot, Pampers Dry Max, infant car seat recalls. The five lessons that generalize.
Learn why 69% of companies faced crises in 3 years yet only 29% were prepared. Discover modern crisis communication failures and explore new rules for speed, transparency and leadership.
BP's Deepwater Horizon response and United's passenger-dragging incident — two textbook cases where failed litigation PR turned recoverable legal exposure into permanent reputation damage. What went wrong and the moves that compounded the loss.
Nothing is quite as frightening as the unknown. But, when the unknown surrounds an already unknown quantity – internet technology – both companies and customers can end up with a lot of unanswered questions. And, when it comes to consumer behavior, unanswered questions are almost always bad for public relations.
The beauty crisis communications playbook: TikTok virality, Sephora and Ulta delisting risk, MoCRA enforcement, FTC endorsement disclosure, DEI and identity crises, the influencer layer, and the AI engine reputation tail.
Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
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