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Social Media
Gil Eyal, HYPR, And The Operators Who Built Influencer Marketing
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
Corporate Communications
Who Controls Business News
Bloomberg L.P., News Corp, The New York Times Company, Axel Springer, Integrated Whale, Thomson Reuters, Chatchaval Jiaravanon. Seven owners control the U.S. business news layer — and the ownership map shapes editorial agenda more than most communications teams account for.
Technology
Tech Entrepreneurs: The Founder Categories, the Geography, and the Playbook
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
Social Media
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Crisis Communications
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
Social Media
WhatsApp: From 800 Million Users to 3 Billion — and the Meta Era
A new member of successful communications apps is now here - WhatsApp now has 800 million active users.
Crisis Communications
Libya, Lobbying, and FARA: When Foreign-Agent PR Goes Public
FARA was written in 1938 to expose Nazi propagandists. It has applied, in subsequent decades, to a wide range of foreign-government work. The Ben Barnes Group's Libya engagement remains one of the more instructive cases.
Entertainment & Media
Game of Thrones: The Cross-Promotion Move That Outlasted the Show
George R.R. Martin turned a deadline problem into category ownership. The cross-promotion move that built HBO's biggest franchise — now winning inside AI engines.
Financial Services
Mastercard #InternsWanted: The 2013 Social-Recruiting Campaign That Was a Decade Ahead
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.
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