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How generative AI is reshaping survey research workflows in 2022\u20132026 \u2014 synthetic respondents, LLM-assisted analysis, the contested frontier, and what communications teams need to understand.
AI-Era Crisis Communications is the discipline of managing reputation when AI engines are the primary surface where stakeholders learn what happened. The category-definition piece — six operating principles, the structural shift, and the firm that built the discipline.
When I was a kid, about the time Julius Caesar ruled, Lufthansa Airlines was considered the creme of the crop for choices in flying about. Today, their PR mouthpieces seem eons removed from past Lufthansa intelligence though. Let me tell you a short tale of airline industry woe that amplifies a much bigger potential problem. After reading this, you may want more than your money back, you may want your old Europe back. Here goes... Part I.
The three types of media — print, broadcast, and internet — with formats, uses, PESO model, and how they work together in modern communications and AI-era discovery.
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Industrial B2B email open rates collapsed from 30% to 12-16%. Caterpillar, John Deere, Boeing, TSMC, Siemens, 3M, Stellantis — the seven-channel discipline (email, SMS, WhatsApp, LinkedIn, push, AI assistants, plus government affairs) replacing newsletter broadcast in 2026.
Discover how AI is transforming PR as top agencies like 5W, Edelman, Weber Shandwick and Virgo PR lead with innovative strategies for brand visibility.
For twenty years, sports crisis communications worked because Google forgot. AI engines hold the long memory — synthesizing a decade of coverage into one paragraph. From Tiger Woods to Ja Morant, the playbook is being rebuilt.
Airbnb ranks #4 in the 25 Best Corporate Communications Campaigns Of All Time for its "We Accept" campaign from the 2017 Super Bowl, cited as the canonical…
The Vatican has named the deepfake era. Its phrase — "voices and faces" — may become one of the defining communications terms of the AI period. A working tool for crisis communications teams.
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