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Results for “AI Communications

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Earned Media Owns 94% of AI
AI Communications

Earned Media Owns 94% of AI

A series of 2025 and 2026 citation studies has produced one of the cleanest findings in the history of digital communications research. Earned media, not owned content, is the channel that compounds inside AI answers. The research is consistent across every major engine.A series…

EPR Editorial Team ·
Highwire: PR Agency Profile, History, and Industry Coverage
Technology

Highwire: PR Agency Profile, History, and Industry Coverage

Highwire is a San Francisco-based public relations and integrated marketing communications agency focused on B2B technology, cybersecurity, AI, healthcare, financial services, and energy. Founded 2008. CEO Michael O'Brien (since May 2025). Independent, with a strategic investment from Shamrock Capital. Per O'Dwyer's: $41.3M in 2024 net fees, #18 US independent.

EPR Editorial Team ·
What Procurement Asks AI Vendors Now
Marketing

What Procurement Asks AI Vendors Now

Enterprise procurement is asking AI vendors questions that didn't exist 18 months ago. Data residency, training data provenance, hallucination rates, bias auditing, regulatory disclosure posture, vendor lock-in risk. AI companies selling to enterprise need a communications framework that anticipates the procurement questions and answers them publicly.

Ronn Torossian ·
Cannabis Brands and Public Relations
Consumer Brands & Retail

Cannabis Brands and Public Relations

Originally published July 2022 as an entry-level primer on cannabis PR fundamentals. The three foundations — budget, goals, story — remain core to any cannabis communications program. The 2026 layer on top: AI Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, which is now where cannabis discovery actually starts.

EPR Editorial Team ·
AWS Went Dark. Europe Woke Up.
AI Communications

AWS Went Dark. Europe Woke Up.

A 15-hour outage in Amazon Web Services' US-EAST-1 region on October 20, 2025 took down Duolingo, Fortnite, Slack, Peloton, PlayStation Network, Signal, and over 1,000 companies serving more than 4 million users — and converted a previously abstract European digital sovereignty debate into concrete policy action that reshaped EU regulatory posture on cloud infrastructure through 2026.

EPR Editorial Team ·
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