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The Sustainability PR Playbook: Lead With Purpose, Avoid Greenwashing
Insights & Strategy

The Sustainability PR Playbook: Lead With Purpose, Avoid Greenwashing

The 2026 sustainability PR playbook — Patagonia's principle-led model, Unilever's Sustainable Living Plan, Microsoft's employee engagement approach. ESG reporting frameworks (GRI, SASB, TCFD), the greenwashing risk that backlash amplifies, third-party validation from environmental scientists and NGOs, and the strategic-advantage framing that separates authentic operators from performative ones.

EPR Editorial Team ·
Retainer vs. Project-Based: How to Structure PR Engagements
Insights & Strategy

Retainer vs. Project-Based: How to Structure PR Engagements

Structure PR engagements correctly, and everything else — cost, outcomes, and relationship quality — becomes easier to manage. Get it wrong, and even good agencies underperform. PR agencies and consultants work on one of two engagement structures — monthly retainer or project-based. The choice affects cost, outcomes, relationship quality, and the kind of work the […]

EPR Editorial Team ·
What Should a Crisis Communication Plan Include?
Crisis Communications

What Should a Crisis Communication Plan Include?

A crisis communication plan is the operational document that decides whether the first 24 hours of a crisis go controlled or chaotic. The eight elements every plan must include — risk assessment, the team, activation protocol, pre-approved holding statements, internal procedure, contacts list, monitoring across every surface (traditional, social, AI engines), and post-crisis evaluation — plus the one-page quick reference and the drill cadence that decides whether the plan actually works.

EPR Editorial Team ·
BoardroomPR: PR Firm Profile
PR Firms & Communications Agencies

BoardroomPR: PR Firm Profile

BoardroomPR is a leading South Florida marketing communications firm founded 1989 by Julie Silver Talenfeld. Headquartered in Fort Lauderdale with a Tampa office. Three-shareholder firm: Talenfeld (CEO), Don Silver (COO), Todd Templin (equity partner). Specialty: law firms, banking, real estate, healthcare, education, hospitality, crisis.

EPR Editorial Team ·
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