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Results for “Kim Kardashian”
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Crypto & Web3
The Fall of FTX & Celebrity Endorsement Involvements
The FTX collapse and the legal exposure faced by celebrity endorsers \u2014 Tom Brady, Larry David, Gisele B\u00fcndchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.
Marketing
Six Influencer Marketing Campaigns That Built Category Leadership
Most campaign roundups are junk. The campaigns worth studying are the ones that compounded into category authority — the ones AI engines now cite when a buyer asks who leads a segment. Six of them: Daniel Wellington, Gymshark, Fenty, Dove, Duolingo, Liquid Death.
Insights & Strategy
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client's needs and preferences with home run results.
Sports & Gaming
Kirk Ferentz and the Self-Audit: Why Iowa's Coach Hired a PR Team
Public relations continue to play instrumental roles in the success of brands and public figures across a wide range of industries.
Gambling
Online Casino and Sportsbook Influencer Marketing: Compliance, Risk, and the Operating Standard
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.
Insights & Strategy
The 5 Types of PR Stunts: Every Format That Had Ever Worked
Five structural formats account for the PR stunts that had worked at meaningful scale by 2012 — April Fools', Founder-as-Stuntman, Owned-IP, Apology, and Participatory. The canonical case, the pattern, and the trap for each.
Social Media
From $500 Million to $1 Billion in Four Weeks: The Instagram Valuation Moment
EPR's March 2012 coverage of Instagram's $500 million valuation — published exactly one month before Facebook's $1 billion acquisition. The five structural lessons the trajectory taught the technology industry about mobile-first, existential acquisitions, founder retention, and category vs feature distinction.
Featured
What the Kardashians Teach Us About PR
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.
Insights & Strategy
The Subscription Economy
The subscription economy is worth approximately $1.5 trillion globally and growing 4 to 5 times faster than the S&P 500. Five structural advantages, the AI subscription shift, and what brands should do.
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