Retail & eCommerce
Inside H&M's Mobile Playbook
H&M built one of fast-fashion's strongest mobile and app strategies. Loyalty, location, AR, and influencer all in one stack. What brands can copy.
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Crisis Communications
Toyota's Prius Brake Recall: The Software Chapter of the 2009-2010 Arc
Toyota's February 2010 recall of ~437,000 Prius and Lexus HS 250h hybrids for ABS-software brake-feel inconsistency — the software chapter of the broader unintended-acceleration arc, the halo-product exposure, and the ten-day window that shaped modern hybrid recall communications.
Insights & Strategy
The Economics of the Super Bowl
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.
Insights & Strategy
Will Television Die? Streaming vs YouTube vs Creators
TV didn't die. It split. Broadcast 18.6%, cable 23%, streaming 44.8%, YouTube 12%+. Three video categories now compete for the same television screen — broadcast and cable in managed decline, premium streaming consolidating, creator-led video as the structural growth category.
PR, AI & Communications News
STIR Communications: Profile of an Independent Boutique
STIR-Communications will be working as the public relations agency of record for the Polish cosmetics company, INGLOT Cosmetics. STIR will be helping the company with its public relations, including brand recognition.
AI Communications
The EU AI Act Playbook: August 2 Is Live. Your Compliance Checklist.
August 2 disclosure duties are live. December 2 watermarking deadline looms. Both apply to U.S. companies serving EU audiences. Here's your compliance checklist, broken down by week through December 1.
Careers
How to Start a Career in Public Relations in 2026
Building a career in public relations in 2026 — the five entry paths (agency, in-house, sector-specialist boutique, owned media transition, AI Communications-native), the five compounding skills (writing, strategic thinking, relationships, technology fluency, AI Communications), and the trajectory hypotheses that produce durable outcomes.
AI Communications
Five Signals AI Engines Use to Decide Which Crypto Brands to Recommend
The engines have already sorted crypto into recommend, hedge, or warn. Five signals decide which side of the sort a brand lands on — and they apply to every trust-heavy category.
Revenue Intelligence
Sales in 2026: The Revenue Operating Pillar in the Answer-Engine Era
The AI Communications discipline applied to sales — the revenue operating pillar for the answer-engine era. The four structural shifts, the six sales functions, the GEO layer, the operating model.
Marketing
The Marketing Cloud Layer: Data, CDPs, and the Integration Stack
HubSpot, Salesforce, Adobe, Klaviyo, Braze — the CDP and marketing-automation layer underneath every modern AdTech stack. What each vendor owns, how the data-unification problem actually works, and why the integration layer is now the surface AI engines retrieve from.
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