Strong Digital Campaigns From Beauty Brands

Here are 15 notable digital beauty campaigns from beauty brands that have made waves in recent years:

1. Fenty Beauty’s #FentyFace: Rihanna’s Fenty Beauty launched with a digital campaign focusing on inclusivity, showcasing a diverse range of foundations to appeal to all skin tones. Their hashtag #FentyFace encouraged users to share their makeup looks.
2. Glossier’s “Into The Gloss”: Glossier’s campaign used content marketing through its blog “Into The Gloss” to build a community around beauty routines and real-life beauty experiences, engaging users with relatable and authentic content.
3. L’Oréal Paris’ #WorthSaying: This campaign aimed to highlight women’s voices and stories, encouraging people to share what they believe is worth saying. It featured inspirational stories and tied back to L’Oréal’s messaging of self-worth.
4. Maybelline’s #MakeItHappen: Maybelline’s campaign focused on empowering women to achieve their goals, using aspirational content and personal success stories. It included video content, social media ads, and influencer collaborations.
5. Urban Decay’s #PrettyDifferent: Urban Decay promoted their unique beauty products by celebrating individuality and differences. The campaign featured diverse influencers and encouraged users to embrace their unique beauty.
6. Charlotte Tilbury’s “Magic Cream” Launch: The launch of Charlotte Tilbury’s Magic Cream was supported by a high-profile digital campaign featuring makeup tutorials, influencer endorsements, and user-generated content.
7. Estee Lauder’s #FaceForward: Estee Lauder’s campaign focused on the stories of real women facing adversity and featured interviews and videos highlighting their personal journeys and the role of beauty in their lives.
8. Benefit Cosmetics’ #BrowGoals: Benefit’s campaign centered around their brow products and encouraged users to share their brow transformations on social media using the hashtag #BrowGoals.
9. Dove’s “Real Beauty”: Dove’s ongoing campaign has promoted body positivity and self-esteem through digital content that features real women of all shapes, sizes, and ethnicities, encouraging users to share their own beauty stories.
10. Huda Beauty’s “Huda Beauty Face”: Huda Beauty’s campaign leveraged influencer partnerships and user-generated content to showcase their products, creating a viral trend of beauty looks featuring their products.
11. Tarte Cosmetics’ “Shape Tape” Challenge: Tarte’s campaign focused on their Shape Tape Concealer and included challenges and user-generated content, encouraging users to share their own concealer application tips and tricks.
12. NARS Cosmetics’ “Power Matte Lip Pigment” Launch: NARS used a mix of influencer marketing, visually striking ads, and social media content to promote their new Power Matte Lip Pigment line.
13. Revlon’s #LoveIsOn: Revlon’s campaign centered around the theme of love, using digital content to encourage users to express love and confidence through their beauty products.
14. Lancôme’s “Idôle” Fragrance Launch: Lancôme promoted their Idôle fragrance with a high-energy digital campaign featuring a mix of influencer partnerships, music, and visually stunning ads.
15. Pat McGrath Labs’ “Mothership” Palette Launch: Pat McGrath’s campaign for the Mothership palettes featured dramatic visuals and influencer content, highlighting the product’s high quality and luxury appeal through digital media.

These campaigns often blend influencer marketing, user-generated content, digital beauty agency campaigns and visually captivating ads to create a strong digital presence and engage with their audience effectively.