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Mezcal grew the slow way — Del Maguey, Ilegal, Mezcal Vago, Montelobos, Bozal, Madre — by treating PR as trust-building rather than reach-maximization. Then Pernod bought Del Maguey, Bacardi bought Ilegal, Diageo launched Casamigos Mezcal, and Dos Hombres scaled. The Citation Share map and the patience principles that hold up in 2026.
Pepsi/Kendall Jenner 2017. H&M 'Coolest Monkey' 2018. Dolce & Gabbana China. United Airlines passenger removal. American Apparel Hurricane Sandy. Five permanent crises.
In media relations, the message is more important than ever.
Learn how subtle storytelling and micro-influencers delivered powerful results for Björn Borg and CeraVe through authentic campaigns that prioritized trust over flash.
Food brand launches need speed. Pre-launch press list, sampling-and-seeding programs, retailer-ready talking points, and the 14-day acceleration playbook for getting a food brand into shopper consideration fast.
The automotive industry has shifted from broad-reach campaigns to a fragmented, search-driven discovery journey. Mobile devices, search engines, owner forums, and the AI answer surfaces are the touchpoints that matter. Digital is the foundation, not an accessory.
What's actually changing in digital PR — from AI-driven personalization and micro-influencer strategy to GEO and Citation Share. Seven trends defining the discipline right now.
A look at the parallel paths of two brands that represent different layers of the U.S. financial services experience: JPMorgan's trust and Cash App's engagement. Neither replaces the other, and they compete on different layers.
How CPG brands use influencer marketing — the framework, the platforms, the creator tiers, and the operational rhythm that builds AI citation authority for consumer packaged goods.
Learn how corporate PR shapes big brand success through reputation management, crisis response and stakeholder engagement in today's digital age
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