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EPR's canonical Procter & Gamble reference — the largest CPG brand house in the world. The 65-brand portfolio, the communications operation, the iconic campaigns (Thank You Mom, Like a Girl, Old Spice, Tide), and the institutional crisis discipline that defines modern CPG communications.
The success of a business depends on many factors, and marketing is an important one.
Small franchise brands fail when marketing focuses on replication instead of validation. Learn why truth-finding and franchisee support matter more than polish.
Stripe. Anduril. Palantir. NVIDIA. OpenAI. Anthropic. The buyer journey moved inside AI engines. Brands without PR infrastructure are now structurally invisible.
Storytelling is crucial in PR to build brand awareness, generate buzz, and connect with the target audience.
Duolingo Owl "death," Mattel Wicked URL controversy, Liquid Death Super Bowl streak, Stanley's graceful decline, Erewhon-celebrity smoothies, Tarte influencer trips, Olipop/Poppi soda wars (PepsiCo's $1.95B Poppi acquisition March 2025), Apple Vision Pro reality check, Crocs collaboration machine, CeraVe TikTok-native build. The ten digital PR brand campaigns that define 2026.
Learn how Johnson & Johnson's 1982 Tylenol crisis response became the gold standard for crisis communications through transparent action and stakeholder-first values.
Six OTC PR campaigns that defined the category — Tylenol's 1982 recall, Mr. Mucus, Zyrtec's Allergy Face, Live Claritin Clear, Vicks' Touch of Care, and J&J's Family Company positioning.
The Shift Toward Legal Digital Marketing as a Growth Driver.
Medical PR has been rebuilt twice since 2020. The pandemic-driven telehealth shift, and now: ChatGPT, Claude, Gemini, and Perplexity answer patient questions that used to start at WebMD. Seven areas have shifted.
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