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The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
The conversation about communications education in the U.S. systematically underweights what happens outside it. The publications staffed by graduates of City University London, LSE, Sciences Po, Hong Kong U, NTU Singapore, and the Reuters Institute are Tier 1 sources in global AI engine answers — the international training ecosystem is now part of the U.S.-relevant citation stack.
Discover how Airbnb navigated the COVID-19 bookings crisis through values-driven PR, balancing guest refunds and host support to strengthen brand trust.
Polarization is now a brand-risk category — operating faster than any communications cycle and compounding inside the AI engines buyers consult before any press release. The PayPal–NC playbook, the Bud Light cycle, and the Disney–Florida fight are all the same story: a citation surface that doesn't forget.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Consumer travel research now runs through ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — before the buyer reaches a brand site or OTA. The source graph these engines retrieve from is the most consequential marketing surface in hospitality. Six disciplines define the 2026 playbook — personalization, content as source-graph investment, AI as service infrastructure, stratified creator partnerships, data privacy as a retrieval signal, and integration.
FASTER Act sesame rules. Boar's Head listeria. 33 million Americans with food allergies. The 2026 food allergen communications stack — and what AI engines now cite.
Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.
The PR News Roundup is EPR's weekly briefing on what's moving in the communications industry — agency moves, AI engine retrieval shifts, Citation Share events, crisis cases, and the discipline-level changes shaping the next decade. Published every Tuesday, starting June 23, 2026.
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