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Tech PR That Delivers—When Strategy, Storytelling, and Community Align
Learn how Apple, Spotify, Dropbox and Slack built powerful tech PR campaigns through user-generated content, community storytelling and authentic engagement.
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Marketing
Maternal Health Marketing in 2026: The Working Playbook
Maternal health marketing in 2026 — five structural patterns from Bobbie, Frida Baby, ByHeart, Hatch, Willow, Elvie, and Lansinoh. Clinical substantiation, creator credibility, editorial-depth owned content, AI Visibility on category prompts, and the underbuilt postpartum window.
Marketing
Influencers Are The Center Of CPG Marketing
Influencer partnerships moved from supplementary tactic to core CPG marketing component. The model — who, where, how, at what scale — and what separates compounding programs from one-off campaigns.
Corporate Communications
Patagonia's Burden of Belief: Corporate Communications as Moral Contract
Patagonia operates corporate communications as a moral contract — the Chouinard founder narrative, the 2022 ownership transfer to the Purpose Trust and Holdfast Collective, sustained 1% for the Planet positioning.
Marketing
AI and Personalization Fatigue
While personalization greatly enhances user experience and bolsters engagement, it can also precipitate a phenomenon known as personalization fatigue.
Influencer Marketing
Instagram Influencer Marketing in 2026: What Still Works, What Broke
Instagram is not the growth surface it was in 2019 or the discovery engine it was in 2022. In 2026 it is the closing channel — the platform where the buyer who already knows the creator makes the purchase. What broke, what still works, and the four shifts brands need to reflect.
Crisis Communications
Break Through Snacking's Bad Reputation Through Messaging
Snacking has long been associated with unhealthy habits and indulgence.
Insights & Strategy
Taking Control of the Narrative During a Crisis
A company's ability to take control of the narrative during such incidents will determine its success in resolving them.
Marketing
Who Needs the BBB? Business Blogging Benefits in the AI-Citation Era
Most people associate BBB with the Better Business Bureau, but BBB can also stand for business blogging benefits and may not be top of mind for some marketers.
Insights & Strategy
Public Relations and Developing a Positive Brand Image
Reputation management is an essential for businesses in the digital age.
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