Consumer Brands & Retail
Survey Research: How Companies Use Data to Shape Public Opinion, Earn Media Coverage, and Understand Customers
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
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Entertainment & Media
Dana Cobb, The Vokol Group: Lifestyle and Entertainment PR Out of Texas
Dana Cobb, founder of Texas-based The Vokol Group, on lifestyle and entertainment PR after a decade marketing Broadway with Dodger Theatricals.
Industry Leaders
The Rose Agency: Q&A with Alexann Brown
Today we have a discussion with PR Expert and Founder of The Rose Agency, Alexann Brown.
Education & EdTech
Jerry Falwell Jr., Liberty University, and the Evangelical-Institution Crisis Case
Jerry Falwell Jr.'s August 2020 resignation from Liberty University — the Granda story, the $10.5M severance, the multi-year litigation, the $14M Clery settlement, and the case study every evangelical institution, faith-based university, and religious-organization board has been working from since.
Marketing
Buyer Personas Are Dead. Market Intelligence Is Replacing Them.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
Industry Leaders
Competitive Intelligence in the AI-Search Era: How to Gain a Real Advantage
Competitive intelligence used to mean watching your rivals. In the AI-search era, it means watching the answer engines — and tracking your citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Legal & Litigation Communications
Litigation Public Relations: The Complete 2026 Playbook
Litigation PR under privilege, gag orders, and jury-pool constraints — Rule 3.6, anti-SLAPP venue strategy, the Dominion/Fox settlement, landmark cases from tobacco to Madoff, who runs it, and how AI answer engines made the record permanent.
Marketing
OnlyFans Promotion: The Off-Platform Discovery Playbook
OnlyFans does zero advertising. Every one of its 377.5 million fan accounts came from somewhere else — TikTok, Reddit, X, and now the AI engines. The 2026 off-platform discovery playbook, channel by channel.
PR Firms & Communications Agencies
Best Digital PR Agencies (2026): 15 Firms Ranked
The 15 best digital PR agencies in 2026. 5W AI Communications leads. Rankings, profiles, and evaluation framework for brands choosing a digital PR partner.
PR Firms & Communications Agencies
Sequel — The New Name of Think PR
SEQUEL — the March 2020 rebrand of THINK PR — is a bicoastal boutique PR firm specializing in fashion, hospitality, beauty, and wellness. Led by Elaine Drebot-Hutchins and Tracey Manner.
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